Managing Your MarTech While You Manage Your B2B Marketing Strategy
Services to Support Your MarTech Stack
Marketing Technology Strategy, Software, Services, Support and Staffing from marketingIO are focused on three areas:
1) Go-to-Market Services, e.g., your Inbound strategy, your Outbound strategy, and/or your Account Based Marketing strategy.
2) Marketing Operations Services, especially the big 3: CRM, Marketing Automation, and Content Marketing.
3) Marketing Foundation Services support and enhance the upper two layers, from integration to analytics to app dev, and far more.
BTW: marketingIO is vendor-agnostic. We don't have a pony in this race, and want only to find the right solution for your strategy, situation and stack.
Supporting the MarTech You Use
Using Scott Brinker's Marketing Technology Landscape as framework, marketingIO provides the strategy, software, services, support and staffing for these marketing technologies, including:
→ digital tactical marketing tools
→ data/ analytics/ attribution/ reporting
→ platforms (CRM, MAP, et al)
→ and DB & app dev.
(Those grayed-out areas. Well, they're not our area of expertise. Can't do everything.)
The marketingIO Process to Supporting Your MarTech
→ After a situational assessment and the development of a strategy, we'll recommend the right software and secure it for you.
→ marketingIO will then create the implementation plan, setup the tool, roll it out and integrate it with other MarTech components.
→ Afterwards, we'll roll out the MarTech tool for you, and rely on installed analytics to create reporting. And with that reporting, we'll continually optimize the environment.
marketingIO brings together the resources of two companies, iNeoMarketing and Asparian, so that you benefit from a complete array of digital marketing, technology integration and application services. With the combined resources, you now have everything you need to quickly and properly implement your MarTech vision.
At marketingIO, Mike is responsible for sales/biz dev, as well as all things technical, from DB structure to IT infrastructure to Application Development, etc.
Mike specializes in business strategy and process improvement, marketing and technology integration management, project/program management, and marketing and technology solutions. Mike has managed business and technology integration projects leveraging SDLC, Agile, Scrum, RAD, and ITIL based methodologies for such companies as Harte-Hanks, Kaiser Permanente, LPL Financials, LandAmerica, Lockheed Martin, McKesson, Panasonic, and the University of Southern California. His business development background consists of enterprise software and service to clients (mid-large), managing the development and integration of such technologies as Oracle, IBM, Microsoft, Cisco, EMC, VMware, and 3rd party cloud application platforms (social media, B2B, B2C, mobile).
Joe is marketingIO's MarTech industry expert, as well as MIO's resource for all MarTech applications, from strategy to selection to implementation and usage.
- Marketing technologist
- 25+ years in digital marketing
- Specializing in B2B marketing within a variety of verticals
- Marketer from start-ups to the F1000
- Author, speaker, consultant
- "With great MarTech spending comes great ROI responsibility."
- "Life is an ellipsis..."
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