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MarTech for B2B Marketers

MarTech Strategy, Software, Services, Support & Staffing

- for Inbound, Outbound, ABM
-for CRM, Marketing Automation, Content Marketing
-for Analytics, Reporting, Attribution, App Dev, & more

Go here.

marketingIO Overview

B2B Marketing Technology is growing faster than the resources to manage it... 

Managing Your MarTech While You Manage Your B2B Marketing Strategy

Services to Support Your MarTech Stack

Marketing Technology Strategy, Software, Services, Support and Staffing from marketingIO are focused on three areas:

1) Go-to-Market Services, e.g., your Inbound strategy, your Outbound strategy, and/or your Account Based Marketing strategy. 

2) Marketing Operations Services, especially the big 3: CRM, Marketing Automation, and Content Marketing.

3) Marketing Foundation Services support and enhance the upper two layers, from integration to analytics to app dev, and far more.

BTW: marketingIO is vendor-agnostic. We don't have a pony in this race, and want only to find the right solution for your strategy, situation and stack.



Supporting the MarTech You Use

Using Scott Brinker's Marketing Technology Landscape as framework, marketingIO provides the strategy, software, services, support and staffing for these marketing technologies, including:

→ digital tactical marketing tools

→ data/ analytics/ attribution/ reporting

→ integration

→ platforms (CRM, MAP, et al)

→ and DB & app dev.

(Those grayed-out areas. Well, they're not our area of expertise. Can't do everything.)

The marketingIO Process to Supporting Your MarTech

marketingIO's process to support you is conceptually easy, and exceedingly detailed in execution. Here's the 3 step process:

→ After a situational assessment and the development of a strategy, we'll recommend the right software and secure it for you.

→ marketingIO will then create the implementation plan, setup the tool, roll it out and integrate it with other MarTech components.

→ Afterwards, we'll roll out the MarTech tool for you, and rely on installed analytics to create reporting. And with that reporting, we'll continually optimize the environment.





The Genesis

 marketingIO brings together the resources of two companies, iNeoMarketing and Asparian, so that you benefit from a complete array of digital marketing, technology integration and application services. With the combined resources, you now have everything you need to quickly and properly implement your MarTech vision.

The Principals

Mike Davis

At marketingIO, Mike is responsible for sales/biz dev, as well as all things technical, from DB structure to IT infrastructure to Application Development, etc.

Mike specializes in business strategy and process improvement, marketing and technology integration management, project/program management, and marketing and technology solutions. Mike has managed business and technology integration projects leveraging SDLC, Agile, Scrum, RAD, and ITIL based methodologies for such companies as Harte-Hanks, Kaiser Permanente, LPL Financials, LandAmerica, Lockheed Martin, McKesson, Panasonic, and the University of Southern California. His business development background consists of enterprise software and service to clients (mid-large), managing the development and integration of such technologies as Oracle, IBM, Microsoft, Cisco, EMC, VMware, and 3rd party cloud application platforms (social media, B2B, B2C, mobile).




Joe Rizzo

Joe is marketingIO's MarTech industry expert, as well as MIO's resource for all MarTech applications, from strategy to selection to implementation and usage.

Let us help you with your Marketing Tech challenges.

Get MarTech Smart

Get The MarTech Digest from marketingIO

Each day, we'll send you a collection of the top Marketing Technology articles, summarized and condensed for your quick review. Take a look at the latest edition here.

Contact Us

We want to help with your MarTech challenges.
Use this form. Can't wait? Then call us at 949.783.0192 or email us at hello@marketingio.com.