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One Source for All Marketing Technology Challenges

Marketing Technologists
+ Marketing Strategists
+ Marketing IT Support, DB & Application Developers
= marketingIO


A Combination of Digital Marketing Strategy, Technology, Integration, and Application Services for your B2B Marketing Tech Challenges

iNeo Martketing Asparian LLC Technology MarketingIO Integration

marketingIO brings together the resources of two companies, iNeoMarketing and Asparian, so that you benefit from a complete array of digital marketing, technology integration and application services. With the combined resources, you now have everything you need to quickly and properly implement your MarTech vision.

Let us help you with your Marketing Tech challenges.

Who We Help

The Mid-Size B2B Organization faces hurdles that are far different from the F1000 and small companies: their marketing challenges are the same as Enterprise companies, but their marketing resources have all the limitations of a small company.


marketingIO bridges that gap.

Bridging the gap for the B2B Marketer

marketingIO brings you extensive experience across the Marketing Tech landscape so you can get to where you want to be.

Bridging the Marketing Technology gap for the B2B Marketer | marketionIO

Bridging the gap for the IT Manager

Rely on marketingIO's understanding of the Marketing Tech industry with its wide variety and nuances so that you can guide your Marketing colleagues down the right path.

Bridging the Marketing Technology gap for the IT Manager | marketionIO

Bridging the gap for the CEO

marketingIO will parachute in and plan out your Marketing Tech strategy for you, then implement it with all the controls you need.

Bridging the Marketing Technology gap for the CEO | marketionIO

marketingIO Services & Support

► Marketing Tech Services: Cloud-based

► Marketing Tech Services: Standalone

► Digital Marketing Services

► Managed Marketing Tech Services

► Marketing Tech Staffing

Marketing Tech Services, Managed Marketing Tech Services & Marketing Tech Staffing.

  • "O": Optional
  • Pricing is on an hourly or project basis and does not include any 3rd party software
  • Pricing exception: Managed Services include all software!
Question about these Marketing Tech services?

marketingIO's Managed Marketing Tech Services

► Software and Services Packages for one monthly fee

► Each package is customizable

► marketingIO expertise is bundled into every package

► Three basic types of packages: Small Scale, Next Level, Large Scale

► See below...

Marketing Technology Packages: Martech Software and Services Packages for one monthly fee. marketingIO expertise nicely bundled into every package.

Question about these Marketing Tech services?

The Principals

Mike Davis

Mike specializes in business strategy and process improvement, marketing and technology integration management, project/program management, and marketing and technology solutions. Mike has managed business and technology integration projects leveraging SDLC, Agile, Scrum, RAD, and ITIL based methodologies for such companies as Harte-Hanks, Kaiser Permanente, LPL Financials, LandAmerica, Lockheed Martin, McKesson, Panasonic, and the University of Southern California. His business development background consists of enterprise software and service to clients (mid-large), managing the development and integration of such technologies as Oracle, IBM, Microsoft, Cisco, EMC, VMware, and 3rd party cloud application platforms (social media, B2B, B2C, mobile).

Mike Davis Asparian LLC | marketingIO

Joe Rizzo iNeo Marketing | marketingIO

  • Marketing technologist
  • 25+ years in digital marketing
  • Specializing in B2B marketing within a variety of verticals
  • Marketer from start-ups to the F1000
  • Author, speaker, consultant
  • 2 pts vodka, 1 pt Kahlua, 1 pt heavy cream. Pour one, then call me.  You know the number.

Contact Us

We want to help with your MarTech challenges.
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 Marketing Automation CRM Inbound Marketing Outbound Marketing Marketing App Development Marketing Tech Integration Marketing DB Dev & Mgmt Marketing Tech Staffing Managed Marketing Services Marketing Tech Packages Other

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Get MarTech Smart! - The Marketing Tech Weekly

Labor Day weekend is upon us, so we'll be napping for a few days. Anyway, it's been a slow MarTech content time, so it's a good time to take time off. If anything urgent pops-up, we'll get a scoop out the door. Otherwise, we'll see you next Tuesday.

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 


If you're in the market for a marketing automation solution, bookmark this.

MarTech is the best tool available to bridge the gap between Sales and Marketing. 


Just 31% of projects use available or requested marketing analytics, well within the 29-37% range seen over the past 3-and-a-half years, according to US CMOs responding to the latest edition of The CMO Survey. B2C product companies appear to be leading the pack in usage of marketing analytics, however, at twice the rate of their B2B product counterparts (45.6% vs. 22.8%). B2B product companies also give the highest rating to marketing analytics’ contributions to their firms’ performance.

Overall, marketing analytics are most apt to be used for customer acquisition, customer retention, social media and segmentation, per the report."

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 


MarTech requires constant optimization to continually squeeze ever improving performance.


Smart insight on managing the sales team's transition to include E-Commerce.

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 


MarTech is the best tool available to bridge the gap between Sales and Marketing. 


It’s time for B2Bs to get audacious and enter the fray. To do that, it’s especially important for B2Bs to think in terms of firm-wide digital transformation, that encompasses customer experience along with organizational change and technology, closely coupled with innovation. Indeed, we’re seeing a trend towards investment in innovation centers to drive digital transformation, which is an encouraging step. And at the heart of technology-driven innovation are platforms that allow for flexibility, customization, speed, scale and low risk.
For B2B enterprises, the digital commerce opportunity far outweighs the corresponding challenge right now. According to Gartner[2], B2Bs that successfully consumerize their digital commerce site could by 2018 see market share gains and boosted revenues by as much as 25%. With the right platform and partner in place, the possibilities for B2Bs are immense—and firmly within reach. 

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 


Testify! At the very least, a skunk works project should be considered for FY16.

Wishpond has announced a new pricing model that is designed to shake up the MAP industry — a “free forever” plan designed for small businesses. The Vancouver-based company, which was founded in 2009, launched its MAP in 2012, and has since attracted over 5,000 users.

Under Wishpond’s free plan, businesses can create an unlimited number of landing pages, website popups, newsletters and automation campaigns. The plan enables businesses to generate up to 200 leads, after which they can sign up for one of Wishpond’s paid plans, which start at $69 per month — still a far cry from the four-figure asking prices touted by other vendors.

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.