12 Things Not To Do When Using Digital Marketing In 2016 – Forbes
1. Failing to identify your target audience.
2. Not having a strategy at all.
3. Forgetting about mobile.
4. Rejecting SEO.
5. Not doing any conversion optimization.
6. Trying every digital marketing tactic in the book.
7. Using every social media platform available.
8. Paying for followers.
9. Link building.
10. Neglecting content marketing.
11. Having no marketing budget.
12. Expecting huge results in no time.
Or any year…