The Problem with Influencer Marketing – Nichole Elizabeth Demere
So what happens when brands embrace the same group of influencers, whose voices are already loud and out there, who come from relatively privileged backgrounds? We get a whole lot of the same.
In the influencer version of “the rich get richer,” the loud and privileged are even more amplified, to the point where they saturate the conversation and drown out voices from marginalized groups. Pretty soon, everyone’s Twitter feed in the same niche looks identical, because they’re all re-tweeting the same influencers, over and over again. Is there an echo on here?
Influencer Marketing is a game of diminshing returns: a finite number of influencers spread over an increasing number of influencer seekers. CT for a solution.