In a Sea of Options, Marketers Consider—To Cloud or Not to Cloud? – DemandGen Report
- Syncing sucks: Your IT department will need to replicate and export customer data from multiple internal systems into the cloud vendor’s system. This is a complicated, time-consuming and expensive effort of transforming the data for the vendor’s platform, and then shipping the data, and managing the syncing process regularly between the cloud system and your internal systems.
- Real-time what? The company’s only going to upload a subset of customer data to the cloud—it’s just too expensive and time-consuming to replicate everything. Therefore, when a marketer wants to do something new, he may or may not have the data available in the cloud.
- Feeling insecure: Beyond the cost of storing and managing duplicative customer data sets, internally and in the cloud, there are security risks. This is not due to the cloud vendor having poor security necessarily, but the fact that duplicate data sets with differing security standards and policies is a risk.
If you have a good MarTech partner with strong system integration capabilities, this shouldn’t be a problem.
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