Vendor health check: Salesforce – ComputerWorld
Salesforce.com, the market-share leader in on-demand software for customer relationship management (CRM), recently posted disappointing earnings but has a robust revenue stream, according a March 2 profile by Zacks Investment Research.
“Moreover, the company’s upbeat revenue guidance for fiscal 2018 was encouraging,” with strategic acquisitions likely to boost growth over the long term, the Zacks report says. However, one big acquisition target got away: Salesforce bid for LinkedIn, hoping to get its vast trove of employee data, but lost out to Microsoft.
According to Zacks, business risks for Salesforce include integrating its many acquisitions; stiff competition from Microsoft and Oracle in the cloud-based CRM market; and a general slowdown in IT spending.
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