HubSpot vs. Pardot: A Marketing Automation Melee – Fox Business
In the end, you can’t go wrong with either of these tools. They’re both excellent and capable of helping you accomplish even the most complex marketing automation processes. However, because of HubSpot’s tiered pricing, which lets users begin accessing the tool at the early stages of their email marketing journey, it’s the more prudent buy. Additionally, HubSpot’s unique features, its email editor, its ability to log VoIP calls through CRM, and its comprehensive list of templates, gives it a slight advantage over Pardot’s own impressive set of unique features. This is why I recommend HubSpot over Pardot.
However, if a tool’s UI is the most important aspect of your software-buying decision or if you’re a heavy Salesforce user who wants to stay locked into that data ecosystem, then there’s no reason not to test Pardot. It’s a powerful and attractive tool that will help you get the job done. Winner: HubSpot.
Here’s the deal: It all depends on your requirements. And that includes Marketo, Act-on, etc.
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