New Tech Friends on the Marketing Block – CMI
- Content strategist – someone who plans for the creation, delivery, and governance of useful, usable content (as defined by Kristina Halvorson)
- Content engineer – someone who structures content for publishing and sets up an organization’s content systems, that is, the technologies that store, deliver, and enable governance of content assets (as described by Cruce Saunders)
- Data scientist – someone who “can demonstrate the special skills involved in storytelling with [complex] data, whether verbally, visually, or – ideally – both” (Harvard Business Review)
Consider: This may prompt you to take a new look at the org chart and ask if it’s keeping up with the changing MarTech.
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.