Tools for Making Machine Learning Easier and Smoother – Data-Informed
“There are three types of ML:
- With supervised machine learning, the program is “trained” on a predefined set of criteria.
- Unsupervised machine learning means the program is given a large amount of data and must find nonlinear relationships within the data provided.
- Reinforcement learning is when a computer program interacts with a dynamic environment in which it must perform a certain task.
Machine learning enables enterprises to not only discover patterns and trends from increasingly large and diverse datasets but also to automate analyses that have traditionally been done by humans, to learn from business-related interactions, and deliver evidence-based responses. It also provides confidence levels in the likely success of recommended actions. It enables enterprises to deliver new differentiated or personalized products and services, as well as increasing the effectiveness and/or lowering the cost of existing products and services.
However, machine learning is inexact computing because there is no deterministic way of modeling features. Features are typically modeled as neural networks, and the parameters depend on the quality of the input dataset.”
Why important: B2B Marketers need to be aware of the foundation to machine learning and AI so that we can properly evaluate solutions.
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