Why Most B2B Social Media Programs Fail to Generate Real Leads – Biznology
Most B2B LinkedIn programs don’t generate leads because they’re too passive and lack key components that lead to real results. Take a look at any truly successful LinkedIn demand generation program. Here’s a list of the critical elements you’ll find.
- Just like any other marketing program, a productive LinkedIn program needs a strategy and a plan for execution.
- You need to locate your target audience and reach out often–with connection invitations, one-on-one messages and group communication.
- Nurturing/development: To be effective from a sales and marketing perspective, a LinkedIn program needs a prospect development component.
- Hands-off: The ultimate goal of a good LinkedIn program is to move the relationship off of LinkedIn and into your marketing funnel or onto the call calendar of your sales people.
Action to take: Take a few minutes out and scan/review these curated LinkedIn posts: http://www.scoop.it/t/the-marketing-automation-report/?&tag=LinkedIn
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