When You Need a Digital Asset Management Tool – Act-On Blog
Karrie: Had you been doing what we were doing, which is Excel spreadsheets and Google Drive, until we implemented a tool recently? How have you guys been managing – and how do you think other companies across the board from what you’ve seen are managing their content and other assets?
Cathy: I’ve talked to a number of solutions and the people in those solutions. And when I say we’ve been using Excel, Google Drive, Dropbox, and now we’re using Box, they laugh and say, ‘well, that’s normal.’ That’s what a lot of people are doing. That’s a great first step to implement a DAM. Because if you already know how you want your content organized, you’re that much closer to determining what solution is right for you.
Going in and saying, ‘we need a DAM’ without talking to each member of your team to see how they want to use the system is definitely not the right way to do it. So I think the way that you and I are doing it may seem inefficient to us, but it probably is an amazing first step to get to where you want to be.
Karrie: I would agree. Like you, we have a Box folder, we have Google Drive, we have Excel spreadsheets, and we try to share them with as many people as possible. But it just seems that no matter what we do, nobody’s ever been able to find the content, even though it seems pretty organized to us. Is that an issue that you’ve also faced, and maybe one of the pain points that drove you to sort of further your interest in finding a DAM tool is maybe the lack of ability for people to find what they’re looking for ‒ you’re always sending stuff out, the same stuff over and over?
A DAM also helps to protect your IP.
RYZZ: It’s a new approach to MarTech for B2B Marketers.