Bank of America Invests in B2B VR Engagement – Chiefmarketer
The VR video, which debuted this spring, was created to bring a report on artificial reality by Sarbjit Nahal—head of thematic investing at BofA Merrill Lynch Global Research—to life. The report, “Future Reality,” makes the case for investing in VR and AR technologies and outlines why businesses need to capitalize on these disruptive technologies.
The VR video has been shared at proprietary events with clients and employees. “Many were experiencing VR for the first time—it opened up their imaginations for what it might mean,” says Brennan.
A coffee table book about coffee tables.
RYZZ: It’s a new approach to MarTech for B2B Marketers.