The Digital Crossover Between Marketing and Technology – Chiefmarketer
Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.
Technology. A content management system can help the marketing team manage publishing processes and make them more efficient with the use of simple user interfaces.
Organization. Not only must processes be adapted to the new challenges, but the organization also needs to change. Classic marketing functions like strategy and creation are now supplemented with roles such as editor, writer and content manager, whose skill profiles bridge editorial work and marketing expertise.
Oversight. A coordinator oversees the right mix of paid content and owned and earned content. Owned content refers to all content that the company curates itself, be it on its own website or on its Instagram
Control systems. Content marketing also requires continuous testing, measuring, and improvement. However, the success of content should not just be measured by its reach, but also by whether it goes viral—x% of users share it with y% of their contacts.
DAM, DAM, DAM
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