Google’s New Product Could Be A Stealth Torpedo For LinkedIn – Forbes
Google has announced a tool that will let small to medium businesses recruit more quality candidates efficiently. ‘Hire‘ is not to be confused with ‘Google for Jobs’ which Google announced last month which helps people find jobs via search easier. Instead ‘Hire’ works directly with Google’s G Suite (Gmail).
‘Hire’ is a smart play by Google. Not only will the tool get more small businesses using G-suite (a direct competitor to Microsoft’s Office) but it also makes the whole Google product set more alluring to those wavering. LinkedIn looks almost clunky next to Hire and isn’t half as friendly as Google to small and medium sized businesses looking to save time and money. While clearly belonging to Google, small businesses get a sense of ownership they are unlikely to get with LinkedIn.
Hiring only, which makes complete sense for the SMB. I’m thinking this may be a Trojan Horse for something bigger down the road.
Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech