Is marketing-as-a-service the future of marketing? – VentureBeat
“Done right, MaaS will deliver the following capabilities and advantages:
- Stronger company positioning, messaging, and competitive advantage
- A powerful launch that generates powerful market interest (analysts, press, and customers)
- A low burn rate
Flexibility in hiring to respond to early market reaction
- A “virtual marketing department” that knows your company, speaks with your voice, and is indistinguishable from full-time staff that can eat away your budget and limit flexibility.
- The ability to then hire a CMO with strong product and market expertise and set them up for early success rather than likely failure.”
I thought so…3 years ago. Now? Not so much.
Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech