What Does It Take to Have an Effective Mar-Tech Strategy in 2017? – AdWeek
“In 2017, a mar-tech strategy means having some kind of road map and having some kind of vision for what the end state is that you’re looking for, because you can’t accomplish everything overnight,” he said. “So you have to have some kind of a plan, and you have to have some solutions that you can implement in a fairly short time frame so that you can prove your credibility and the value of these investments.”
Quick video that points to a sensible approach to MarTech.
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