Leanplum data shows push notifications increase purchases by 9.6X – VentureBeat
Push notifications, for example, still drive outstanding returns. In fact, the data tells us that push notifications alone increase user purchases by 9.6X.
That’s according to a new report by Leanplum that was released today. According to the study — which takes in data from more than 56 million activities between December 1, 2016 and June 1, 2017 — push notifications not only increase the number of purchases but also the amount spent.
While the increase in purchases was driven by push notifications alone, Leanplum stresses that they should still be used as part of an omnichannel strategy.
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