The New Marketo Google Partnership: What You Need to Know – CMSwire
The Google partnership will “help tremendously,” according to Ryan Vong, president and CEO of Marketo partner Digital Pi, based in Santa Clara, Calif. It will also further advance the goals of Marketo’s Project Orion, a big data re-architecture aimed at providing big data scalability and better positioning Marketo as a business-to-consumer (B2C) provider. The company’s historic strength has been in the B2B market, but in 2016 it signaled a conscious shift to address the scale and responsiveness needs of B2C customers.
This is the inflection point for Marketo: the ability to successfully operate Project Orion on a large scale so that it is conducive to the B2C market. With that proven, then it becomes a sensible target for Google.