What Is a Pillar Page? (And Why It Matters For Your SEO Strategy) – HubSpot
A pillar page is the basis on which a topic cluster is built. A pillar page covers all aspects of the topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page.
Pillar pages broadly cover a particular topic, and cluster content should address a specific keyword related to that topic in-depth. For example, you might write a pillar page about content marketing — a broad topic — and a piece of cluster content about blogging — a more specific keyword within the topic.
Pillar pages are longer than typical blog posts — because they cover all aspects of the topic you’re trying to rank for — but they aren’t as in-depth. That’s what cluster content is for. You want to create a pillar page that answers questions about a particular topic, but leaves room for more detail in subsequent, related cluster content.
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