Act-On Makes Data-Driven Marketing Easy with Engagement Insights Powered by Data Studio – Act-On
“Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today announced the release of Engagement Insights, a new reporting tool that provides real-time access to analytics through a live data connection and pre-configured, templated reports in Microsoft Excel and Google Sheets – making data exportability and report sharing easy.
Engagement Insights helps companies jump-start data-driven marketing strategies by reducing the complexity associated with running pivot tables and building custom charts, and provides Data Studio-quality reports in an easy-to-view and easy-to-share dashboard. Shareability is a key benefit of Engagement Insights, helping companies break down data silos by democratizing marketing data across the organization and further empowering the business to leverage broader data sets to make decisions.
With Engagement Insights, marketers can now access engagement reports inside Google Sheets and Microsoft Excel and use them to improve and optimize marketing programs and report on marketing performance across the organization. With Engagement Insights Marketers Can See:
-Email click to open rate with weekly and monthly trend analyses
-Top converting forms and landing pages with weekly and monthly traffic trends
-Content downloads with weekly and monthly peak download times”