Almost three in four global marketers still unaware of full GDPR implications – Marketing Week
The vast majority of marketers do not understand the full implications of new European data laws and are ill-equipped to deal with their consequences.
According to a World Federation of Advertisers (WFA) survey of major global brands that spend more than $20bn on marketing annually, 70% of brand owners do not feel marketers in their organisation are fully aware of the extend of the General Data Protection Regulation (GDPR) and just 65% expect to be fully compliant when it comes into force in May 2018.
One in four organisations admitted they are still in the “initial planning stages”, while only 41% have a framework or strategy in place to ensure they comply with the new laws.
I cannot tell you how important GDPR is: without your direct action, you can forget email marketing and marketing automation targeted towards Europe. And you can’t get compliant in just a few days.