Are heatmaps an underrated marketing tool? | Smart Insights
A lot of marketing agencies, even the ones that are responsible for developing their client’s websites, don’t bother getting a heatmap subscription. They figure that through a tool like Google Analytics they’ll be able to see what people are doing on their clients’ sites, see what buttons/links they are clicking or not clicking, and be able to restructure things from there. And they can. But they are missing some important tricks.
The Advantage of Heatmaps
2. The Missing Links
3. The Dead Zones
4. Product Pages
5. Analytics Incorporated
Heatmaps are very simple to install, and should be used in conjunction with analytics. Don’t ignore scrollmaps and clickmaps. For more: http://www.scoop.it/t/the-marketing-automation-report/?&tag=heatmaps