You might be interested in some of these headlines from the study:
- Eighty five percent of respondents said whitepapers are the most effective type of content to syndicate.
- Interactive content delivery and personalization are the top emerging content types this year.
- Top challenges with content syndication include (unsurprisingly) lack of resources, budget constraints, and measuring results.
- Budget allocation is restricted at present, with six in ten marketers reporting that less than 20 percent of the marketing budget is allocated to syndication. Almost half however anticipate an increase in the syndication budget this year, with just eight percent expecting a decrease in syndication funding.
Source: www.v3b.com
CT for the link to the report.
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