IT and marketing are well-partnered in many companies. It is a natural marriage, as IT has the data that marketing uses to find customers and convert their product interest into sales. Despite this partnership, both departments have different starting points and different views on IT security.
In the RSA poll, cyber risk exposure from marketing was a major concern for IT departments, with 75 percent of respondents flagging this as a major weakness. This worry was only shared by 44 percent of marketing respondents. About three-fourths of IT and marketing respondents recognized that “shadow IT” and other workarounds were an operating reality in their companies.