In 2015, BrightFunnel released a host of statistics that show marketing must work harder than ever and that its efforts span the entire buyer’s journey, from lead to sale.
It takes 52% more marketing touches to close a deal.
The total number of touches are evenly split between pre-sales (53%) and the sales cycle (47%).
The average path to sale for “high growth” tech companies is 512 days from lead to revenue.
And you’ll want to CT for a few fixes.
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