Marketing and sales company HubSpot today announced it has acquired bot creation platform Motion.ai. Terms of the deal were not disclosed. The acquisition will bring bots to HubSpot’s more than 34,000 customers for the first time.
HubSpot’s best-known bot may be GrowthBot, which was made last year by CTO and cofounder Dharmesh Shah. The Motion.ai platform can currently be used to create bots for Slack and Facebook Messenger, and for chat on websites. Motion.ai has been used by brands like T-Mobile, Kia, Sony, and Wix.
HubSpot acquired Motion.ai because the company has come to understand the importance of providing customers with services that reach them on chat apps.
Bots are nucleons that float in and around the MarTech stack, and have the capability of filling in empty gaps in coverage.
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