How do you go about getting those sales? HubSpot offers three distinct products called a “growth stack” for inbound marketing and lead generation. First, there’s a free customer relationship management system that’s free to anyone but is optimized for small to medium-sized businesses. HubSpot doesn’t explicitly say so in marketing the online software — everything HubSpot offers is browser-based, in the cloud — but it appears designed to entice would-be customers of its premium products, which include a sales tracker and its signature marketing suite, which including everything from blogging software, to social-media marketing tools, to search engine optimization, so the right content gets in front of the right people at the right time.
As a company, HubSpot emphasizes the marketing suite because customers who have success pay more in terms of subscription fees.
File this under Vendor Viability. HubSpot is strong, and not going anywhere (other than as an acquisition).
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