The marketing automation buyer’s checklist helps marketers navigate the MAP vendor landscape so that their marketing organizations can generate the best leads, accurately and quickly qualify sales leads, shorten sales cycles, and demonstrate marketing accountability and increase the ROI of marketing spend. This Marketing Automation Buyer’s Checklist will walk you through what B2B marketers should be thinking about and the questions that should be asked of potential MAP vendors.
It’s a simple, nice spreadsheet that covers most if not all of the checklist items when evaluating a MAP.
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