Building the right marketing stack is imperative for every marketer today. In 2017, one big shift that Brinker alludes to is that most of the major providers have “shifted their strategies to embrace the ecosystem — becoming true platforms that make it easier for marketers to plug in a variety of more specialized and vertical solutions”.
This means that marketers can now more easily build their own best-of-breed marketing stack, and no longer need to choose between a suite that claims to do everything or a very specialized solution that doesn’t connect with other technologies.
Conclusion: No app stands alone, so it would figure that there’s a means to integrate A with B. But how easy is it?
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.