While large companies have already started moving towards marketing technology management, small and medium businesses are mostly too under-resourced in marketing and IT to allocate permanent resources for this task. In this case, it will save considerable time and costs to outsource CMT’s tasks to a trusted partner. While it takes considerable investments, otherwise a company can lose any competitive advantage it currently holds. Digital marketing is non-negotiable in the 21st century, as is the ability to interpret the data it brings into the organization. There is a difficult yet rewarding road ahead for today’s marketers.
Smart overview as to what is going on. I scooped the last but most important paragraph.
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