Successful MarTech companies are the ones that have taken measures to safeguard their future and while many companies are struggling, some are thriving that focused on three key areas of business performance;
· Business operations
· Non-optional technology
· Investing in customer success
In an over-crowded Marketing Technology landscape the clear winners are companies that can build sustainable businesses for the long term. Whilst complexity can be a challenge, opportunity is ripe.
RYZZ: It’s a new approach to MarTech for B2B Marketers.