- Vertical Industries: from public sector to retail to the new “Wealth Cloud” for wealth-management services, Benioff hammered home the power of applications and sales teams brimming with domain expertise.
- Expanded Suite of Apps: Benioff said its becoming increasingly common for customers across a wide range of industries to start with Sales Cloud and then expand deeply across Service, Marketing, and more.
- CEOs’ focus on Digital Transformation: While every enterprise-tech company is fixated on this phenomenon, Benioff believes Salesforce’s obsession with customer success and customer value gives it a huge advantage over its competitors.
- Artificial Intelligence via Einstein: Benioff unconditionally called it “the next platform” and said it has made him “a better CEO.
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.