1. Ad copy
The copy for this ad is a triumph of brevity. It leads with a clear, quantifiable benefit (“growing revenue 25%”). It identifies the offer (“Growth Kit”) front and center. And then closes with a list of 3 actionable phrases that drive action (“get the tools you need to succeed.”)
Here, the Salesforce folks have accomplished a design that is both unique enough to catch the eye as you scroll by, but also informative enough to engage the reader. What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right).
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