“To be a successful marketer in today’s landscape requires three fundamental skills:
First, you have to be the leader in creating and telling the story about your brand. It’s a bit like being a detective: you have to ask a lot of questions to both clients and company-experts and peer through the cracks to piece together a differentiated message. It has to be clever in the creativity without being kitschy, and you have to be the lead evangelist.
Secondly, technology has reinvented marketing. There is huge power to it, but it takes a commitment to learn. Easier said than done. I’ve noticed as I interview candidates that the marketing world is bi-modal: people are either up-to-speed on MarTech or don’t know a thing … danger.
Third would be knowing how to optimize your marketing budget. Every team in the company will be screaming for more marketing, more event sponsorships, more resources. Having a budget that reflects your strategic approach, carefully balancing priorities, constantly adjusting, bravely placing some large bets, it’s a crucial skill.”
MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact marketingIO. #MarTech #DigitalMarketing