San Francisco, Calif.-based content marketing platform Linqia recently released its new platform that is intended to transform and scale influencer marketing.
The platform uses machine learning to analyze influencer content, determine brand affinity, and identify patterns that can predict an influencer’s success based on the brand’s goals.
Linqia reported that, in initial programs run through the platform, it drove 51 percent more engagement over the course of four flights through AI-driven insights and optimizations compared to single flight campaigns.
Machine learning is not AI. But still…
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