MTA has created this guide for marketers to:
- Make sense of the predictive marketing analytics ecosystem, and place the major components of your strategy in perspective.
- Understand the key success factors to making predictive marketing analytics work for you
- Get an overview of the major considerations while evaluating predictive analytics vendors
- MTA proprietary green zone for best fit Predictive marketing analytics vendors for SMBs
- Vendor profiles
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.