The moment Salesforce CEO Marc Benioff was dreading has arrived: Microsoft is wielding LinkedIn against Salesforce in the battle for the CRM market. Starting Tuesday, salespeople will get LinkedIn Sales Navigator data alongside other information in the Dynamics 365 Sales dashboard.
Users who have both systems will see information from LinkedIn profiles inside the lead, contact, account and opportunity pages of Dynamics 365 Sales. Dynamics and LinkedIn Sales Navigator will sync their information every day so that LinkedIn’s system is up to date on activity from Microsoft’s CRM and vice versa.
On top of the LinkedIn announcement, Microsoft also launched Dynamics 365 for Talent, to help companies manage their workforces, and Dynamics 365 for Retail to manage commerce operations.
Huge boost for Dynamics CRM.
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