Let’s walk through an example of an enterprise searching for a new team messaging solution. One large technology company observed their development community using both Slack and Hipchat. At the same time, the rest of the organization had very deep integration with Cisco’s Unified Communications products. They went “halfsies” to find the best solutions for each group: HipChat was standardized for the developers, and Cisco Spark across the rest of the organization. This is an example where you need to embrace the energy coming from the employees, yet at the same time work toward an enterprise standard. In this case, it resulted in choosing two! It may not be about finding the perfect solution for all enterprise messaging needs – it’s about finding the solution(s) right for your enterprise.
So what does the future of team messaging apps look like? Right now, it’s a “flash point” of overlap between so many different categories of the Enterprise Collaboration market. The future is ultimately a consolidation of vendors, and the likelihood that “mega” vendors like Microsoft and Google come out on top. Looking forward, we’ll see improvements in cloud-based analytics tools that sift through and prioritize work, team content, and activities to help employees become more productive. AI and machine learning may play a role in the future of team messaging apps for enterprises, but we are still in the early stages of AI integration into those tools.
Why standardize on a messaging platform? One word: security.
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