The total dollar volume of email marketing will hit roughly $22.2 billion by the end of 2025, for a compound annual growth rate (CAGR) of 19.60%, according to a study by Transparency Market Research. Last year, the annual total was U.S. $4.5 billion.
Email has global reach — the primary regional markets are North America, Europe, Asia-Pacific, the Middle East, Africa and South America. Asia-Pacific will grow the most quickly, with a CAGR of 22.80% between now and 2025. This is due to the increasing number of Internet users.
No way: GDPR will pummel this forecast.
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