Most respondents expect that AI will change how marketers work as a whole (82 percent), and many believe that automated marketing will make their marketing teams more efficient and effective (86 percent), and that its use will shift marketing’s role toward more strategic work (79 percent) or enable them to focus on various value-generating tasks as AI automates workflows (82 percent).
However, the study also found that 70 percent of business stakeholders believe their marketing teams don’t necessarily understand AI marketing and currently lack the technical skills to properly leverage this technology in their communications toolkit. 66 percent additionally found the prospect of executing an artificial intelligence strategy to be overly complex and inflexible, and 65 percent expressed not having the product management skills required for keeping up with the critical innovation that’s needed in AI marketing.
Take together, the study suggests that while artificial intelligence is seen as a highly-regarded marketing tool, a number of significant barriers exist in making the adoption of this technology a reality.
Although retail and Ecommerce oriented, it’s applicable.
RYZZ: It’s a new approach to MarTech for B2B Marketers.