“Now is the perfect time for content marketers to get ahead of the curve. Here’s how:
- Evaluate repetitive, manual marketing tasks that could be intelligently automated. AI tech like Curata and Scoop.it are great for promoting, measuring, and analyzing that content’s performance.
- Assess opportunities to get more out of your data. There are plenty of ways to discover insights, predict outcomes, devise strategies, personalize content, and tell stories at scale with the right type and amount of data. However, the right type and amount of data are highly specific to your organization and your needs.
Consider the AI capabilities of your existing marketing technology.
- Platforms like Salesforce and HubSpot are actively integrating AI into their existing products. Existing platforms give content marketers a great place to start familiarizing themselves with AI capabilities. From there, explore the potential of emerging AI solutions.”
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