“What is a problem-based navigation structure? We define it as a navigation that is built and framed based upon your user’s problems and challenges and the solutions you provide. It is inherently more conversational, with the goal of aligning with the mindset and challenges your users face.
How To Build A Problem-Based Website Navigation
Step 1: Understand Your Target User’s Problems
Step 2: Find The Emotional Trigger
An emotional trigger is the response to an external stimuli that causes you to take an action. In the digital world it is what your users encounter causing them to need and then search for a solution to their their problem.
Step 3: Do The Keyword Research
Step 4: Create Each Navigation Label In Conversational Language
Step 5: Be Precise And Focused With Navigation Labels”
A smarter approach to wireframing your website.
Predictive Analytics is the next step in Marketing Automation. Contact marketingIO to see how. #MarTech #DigitalMarketing