Marketers are most interested in seeing how the technology can be applied to:
– loyalty programmes (24%)
– ad verification (23%)
– making consumer data more transparent (21%)
– CRM (15%)
However, only 15% of respondents felt like they knew enough about the technology to explain it to their customers. This is despite 40% reading a blockchain related article in the last month, highlighting the fact that technical jargon is likely to be an ongoing problem.
Limited thinking on a huge subject. It’s coming.
RYZZ: It’s a new approach to MarTech for B2B Marketers.