Drift plans to bring its sales and marketing automation services to emails soon to expand upon existing services provided through live chat with a human or an automated bot.
“We started with web and app messaging, and in September we’ll announce we’re getting heavily into the email side of things — both inbound and outbound. We’ll get into voice at some point, we’ll get into video in a very specific way,” CEO David Cancel told VentureBeat in a phone interview. “We’re going to get into every way a company communicates with customers, every single one of these channels that exist over time.”
Ultimately, Cancel said, Drift wants its bots to capture all communication between sales and marketing teams and customers with the goal of providing customers insights or analysis of sentiment like Mattersight, IBM Watson, or Salesforce’s Einstein do.
This will be interesting, as it is a natural cross sell for Drift. Still waiting for messaging-based marketing automation.
MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact marketingIO. #MarTech #DigitalMarketing