Today’s digests of curated articles summarized for your quick review: 

• Before Your Product Launch, Try These 5 Engagement Strategies - Kissmetrics
• Are Sales Incentives Becoming Obsolete? - HBR
• CTOR- the Email Marketing Metric You May Not Know - Campaign Monitor
• Salesforce certification: When certs matter, when they don't & what to look for - CIO.com
• Q&A: Demystifying Account Based Marketing - Chiefmarketer
• What are the biggest challenges of account based marketing? - Smart Insights
• How to Build an Interactive Quiz in Email - Email on Acid
• Techniques to Add Spacing in HTML Email - Email Monks
• Top 8 SEO Plugins For WordPress Website - Social Media Marketing
• Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only - CrazyEgg
• The Big List of 25 Top Social Media Management Tools That'll Help You Succeed on Social Media - Buffer
• The B2B Checklist for Evaluating Marketing Software - Webbiquity
• How to Get Started With Facebook Analytics - Social Media Examiner
• The Single Most Important SEO Element for Your Blog Posts - Social Media Explorer
• By October 2017, You Need to Have a Transparent SSL Certificate | MarTech

See ALL Top Curated Marketing Technology Articles here.

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Source: www.scoop.it

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1. Define Key Metrics Before Launching
2. Create Meaningful Content
3. Build Targeted Email Campaigns
4. Prepare Your Sales and Customer Support Teams
5. Connect with Brand Ambassadors
A brand ambassador is someone who can represent your company well and talk intelligently about your products. These individuals range from a five-year customer in an advocacy program to a paid influencer.

Source: blog.kissmetrics.com

Quite often, you can find a brand ambassador within your channel partner program.

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"Sales leaders must change compensation plans to look more like management bonus plans, designed to encourage people to work together to make the company and its customers more competitive and prosperous in the long run. Changes include:

• Changing the metrics for determining incentive pay. 
• Shifting the pay mix more toward salary. 

In addition to changing sales compensation, sales leaders and managers must take a more active role in managing salespeople. This involves changes such as:

• Deploying new sales team structures. 
• Hiring salespeople with new capabilities. 
• Using performance management, coaching, training, and sales data and tools. 
• Establishing a new sales culture. "

Source: hbr.org

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The metric you may not have heard of is click to open rate (CTOR) which essentially measures the effectiveness of the content of your email. It is calculated by the number of unique clicks divided by the number of unique opens.

Using our ongoing example 100 clicks / 180 opens (multiplied by 100 for a percent) = 55%. As with all other email metrics, this can fluctuate based on how awesome your content is. A good CTOR will vary between 20 – 30%.

Source: www.campaignmonitor.com

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Source: www.cio.com

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What technology and skillsets are needed to launch a successful ABM strategy?

RAMOS: Be very clear about what you want to achieve. How will using a more direct and personalized approach help you enter or expand in key, target accounts? How will executing ABM help your business achieve specific goals like “enter a new market” or “enrich business with premier accounts?” You must decide which universe of accounts you want to pursue and why that strategy makes sense.

The other essential building block is customer data management. You need the ability to understand what’s going on with your existing and potential customers. Only then is it possible to make the right decisions about which accounts to pursue, which people inside those accounts you should engage, and how to relate your communications to them in a way that makes them take notice.

Source: www.chiefmarketer.com

Laura Ramos' perspective is always valuable.

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Chart of the day: length of time for results is the biggest challenge for account-based marketing, according to those in the field Research by #flipmyfunne. Marketing topic(s):Digital marketing strategy. Advice by Robert Jones.

Source: www.smartinsights.com

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Email on Acid sent a fun interactive email for the 4th of July featuring a "choose your adventure" format where the reader had a choice of sending an email without testing on Email on Acid or after testing. There were a few tricks in the email such as a ticking clock, but at the core the email uses a "quiz format" where successive pages are displayed based on a selection of options from a previous page within an email. Such a setup can accommodate a multitude of other interactive email scenarios that we will go into detail later, such as product listing filters, games, tutorials and carousels.

Source: www.emailonacid.com

EOA always provides the code. CT to copy/paste.

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"1. Using the Cellpadding Attribute

2. Padding in <style>

3. Empty <tds>

4. Margin in <style>

5. Line Breaks"

Source: www.emailmonks.com

Quick, simple guidance.

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Yoast WordPress SEO: Rating (4.8/5)
All in One SEO Pack: Rating (4.5/5)
SEO Redirection Plugin: Rating (4.6/5)
Google XML Sitemaps: Rating (4.9/5)
Broken Link checker: Rating (4.2/5)
Google Analytics Dashboard for WP (GADWP) Rating (4.5/5)
Mobile Friendly Plugin WPtouch: Rating (4.5/5)
SEO Friendly Images: Rating (3.1/5)

Source: fullseoeducation.blogspot.com

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1. Active Users
2. Returning Users
3. Pageviews
4. Unique Pageviews
5. Sessions
6. Bounce rate
7. Average Session Duration
8. Average Time on Page
9. Pages/Session
10. Sessions via Social Referral
11. Users Flow
12. Conversion Rate

Source: www.crazyegg.com

Please CT for the rationale.

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The best social media management tools are the ones that meet your needs and help you achieve your goals. Here are 25 top ones to consider.

Source: blog.bufferapp.com

Go here to access their EXCELLENT Google Sheet: https://docs.google.com/spreadsheets/d/1uhsygniu7BOYnQB30hxTzZIvdK3V6_FAcL8qtpmqui4/edit#gid=0

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Choosing the right B2B marketing software to free up your time and provide new capabilities is a big decision. Here are 10 key considerations to keep in mind.

Source: webbiquity.com

CT for details.

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The redesigned Facebook Analytics is one of the most significant updates since the massive algorithm change. Now let’s look at how to navigate the analytics interface to find the information that matters most to you.

#1: Access Your Facebook Analytics

#2: Review Activity Reports

#3: Use Facebook Analytics Data to Inform Your Campaigns

Source: www.socialmediaexaminer.com

It's what I like about Social Media Examiner: they always provide details, step x step content.

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"Keywords and backlinks are prime factors in Google’s mysterious ranking algorithm. On-page SEO elements like these help define what you page is about, thus giving it a better shot to get noticed by users. However, tags and referrals alone won’t help you reach the top spot on search engine result pages (SERPs). The single greatest thing you can do to improve your SEO rankings is this: write great content.

The top results on Google results are almost always well written. High-ranking posts don’t top SERPs simply because they mention a particular phrase X number of times. They reach the top because Google identifies their content as relevant, original, and trustworthy. Here is how writing great copy can benefit your SEO efforts..."

Source: socialmediaexplorer.com

No doubt. Elevate your content. Original research. Research that supports a strategy. Course content.

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