AI, Predictive Content, and the Customer Experience – Kapost So long as the content meets the needs of the reader, all is well. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

AI, Predictive Content, and the Customer Experience – Kapost | The MarTech Digest What does “predictive content” mean? Simply enough, it predicts what type of content is shown to each individual to make the most of every interaction. Predictive content relies on the uses of machine learning (ML) and predictive analytics to automatically put the most relevant content in front … More info @ http://ift.tt/2mC3zxy Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp January 16, 2018 at 10:00AM
16 Jan 2018 by marketingIO in Automated 0 comments

B2B Sales and Marketing Leaders Predict an Increased Impact of Consultative Selling – Business Insider Alignment: the holy grail. Wake me up when we get there. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

B2B Sales and Marketing Leaders Predict an Increased Impact of Consultative Selling – Business Insider | The MarTech Digest According to an upcoming report commissioned by InsideView, sellers and marketers see significant shifts in how B2B solutions will be marketed and sold in the coming year. When asked which of the following they believe are most likely to happen in the next year, more than 500 sellers and marketer… More info @ http://ift.tt/2FoObNT Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp January 11, 2018 at 10:05AM
11 Jan 2018 by marketingIO in Automated 0 comments

How AI Will Make Marketing More Personalized in 2018 | Marketing Insider Group Unless you have a bevy of developers, AI will need to baked into applications. Why is anyone talking about AI if it isn’t baked into applications as a feature? This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

How AI Will Make Marketing More Personalized in 2018 | Marketing Insider Group | The MarTech Digest PUSH NOTIFICATIONS WITH PERSONALIZATION COLLABORATIVE FILTERING AI-BASED IMAGE RECOGNITION SOFTWARE MULTI-SENSORY CONVERSATIONS INCREASINGLY SEGMENTED EMAIL MESSAGING More info @ http://ift.tt/2BcNGXZ Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp December 12, 2017 at 11:29AM
12 Dec 2017 by marketingIO in Automated 0 comments

How CRM Companies Can Borrow a Page from the Salesforce.com AI Playbook – insideBIGDATA Scooped to provide insight as to SFDC’s Einstein feature. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

How CRM Companies Can Borrow a Page from the Salesforce.com AI Playbook – insideBIGDATA In this special guest feature, Lisa Fairbanks, Director of Product Management and Product Marketing for Tata Consultancy Services’ (TCS) Salesforce Practice, discusses the success of Salesforce.com and how other CRM leaders should look to copy a page from the Salesforce playbook – that is, ident… More info @ http://ift.tt/2AEXE1i Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp December 07, 2017 at 11:43AM
07 Dec 2017 by marketingIO in Automated 0 comments

U.S. Firms To Spend Over $10 Billion On Third-Party Audience Data In 2017 & Even More On Third-Party Solutions To Use That Data – PRWeb The Data Economy in action. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

U.S. Firms To Spend Over $10 Billion On Third-Party Audience Data In 2017 & Even More On Third-Party Solutions To Use That Data NEW YORK (PRWEB) December 04, 2017 — Research from IAB Data Center of Excellence and Data & Marketing Association Shows Largest Share of Budgets for Third-Party Activation Solutions Going to Accuracy and Brand Safety More info @ http://ift.tt/2BG8ovW Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp December 06, 2017 at 12:15PM
06 Dec 2017 by marketingIO in Automated 0 comments

SEO Cheat Sheet: Best Practices for On-Page Optimization – Marketo Top-line summary of on-page modifications. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

SEO Cheat Sheet: Best Practices for On-Page Optimization This cheat sheet will focus on on-page SEO optimization and pointers to help you stay on top with less effort and more continuous, measurable results. More info @ http://ift.tt/2BNBnPn Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp December 06, 2017 at 11:03AM
06 Dec 2017 by marketingIO in Automated 0 comments

Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions | Marketing Insider Group If you are considering agile, you’ll want to click through for the details. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions | Marketing Insider Group What did you do yesterday? What do you plan to do today? What’s standing in your way? These simple questions, often held up as the cornerstone of an effective daily standup, have revealed problems, unearthed dependencies, and saved many a project from failure. But is a good Agile daily meeting not… More info @ http://ift.tt/2BLzumd Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp December 06, 2017 at 10:45AM
06 Dec 2017 by marketingIO in Automated 0 comments

“Why CFOs should care about predictive marketing analytics – Marketing Tech News” This may be wishful thinking: a rock-solid system for attribution is a prerequisite. Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Why CFOs should care about predictive marketing analytics – Marketing Tech News | The MarTech Digest Marketing feels they’re not getting recognition for their achievements. Finance sees marketing as an endless cost centre. This is not an easy fix. Forrester research shows 78% of respondents agree that marketing-finance alignment is vitally important, but only 15% feel that the two departments cu… More info @ http://ift.tt/2mNeO9I Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp November 20, 2017 at 05:17PM
20 Nov 2017 by marketingIO in Automated 0 comments

“Free Gantt Chart Templates for Your Project Management Needs – Capterra” As opposed to using MS Project. Click through for the links. Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Free Gantt Chart Templates for Your Project Management Needs – Capterra | The MarTech Digest Here are links to free Gantt chart templates that you can use: A free Gantt chart template for Excel from Smartsheet A free Gantt chart template for Excel from TeamGantt Free Gantt chart templates from Microsoft Office A free Gantt chart template for Google Sheets More info @ http://ift.tt/2mNntsX Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp November 20, 2017 at 05:01PM
20 Nov 2017 by marketingIO in Automated 0 comments

Mailable microsites = interactive email. Again, once Outlook is totally on board with interactive emails, then many changes in email marketing will take place. Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

The Future of email marketing – 2018 edition – EmailMonday | The MarTech Digest “Respecting personal data will change your email marketing strategyMailable ‘Microsites’ are set to continue it’s winning spree.Conversational tone is adopted for more personal interaction with audienceMore businesses push for mobile-friendly designTesting and deliverability need addressing furth… More info @ http://ift.tt/2zIrRMB Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp November 14, 2017 at 11:10AM
14 Nov 2017 by marketingIO in Automated 0 comments

Chatbots are a must. They’re robust, and the impact on cost reduction is significant. Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Chatbots and the rise of conversational marketing – Marketing Tech News | The MarTech Digest In a survey of Fortune 500 marketing professionals carried out by LiveWorld, 52% of respondents thought that advances in technology would allow them to engage in meaningful two-way conversations with their customers. Social media, messaging apps and, in particular, chatbots are seen as effective … More info @ http://ift.tt/2zFCNg2 Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp November 14, 2017 at 10:30AM
14 Nov 2017 by marketingIO in Automated 0 comments

Don’t do it: you’ll then own a number, and your priorities will be mucked-up (especially at the end of a quarter). Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Why Are B2B Companies Moving Inside Sales To The Marketing Department? – Demand Gen Report | The MarTech Digest If an organization is large enough, to the point where it has distinct marketing, inside sales and external sales teams, then it may make sense to have inside sales live within the marketing department. This is great for a sales team that needs to qualify leads and prioritize those that are more … More info @ http://ift.tt/2zI04f6 Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp November 13, 2017 at 12:50PM
13 Nov 2017 by marketingIO in Automated 0 comments

This is now. Question is what about coming down the pike, e.g., blockchain? Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Anand Thaker of IntelliPhi: MarTech Landscape Grows Around AI, ABM, CX and CDP – Small Biz Trends | The MarTech Digest Small Business Trends: Where are some of these new niches that people are playing in that are developing applications? Anand Thaker: Sure. I think of four, and if I think of another I’m just gonna go ahead and add it in there. One is certainly ABM (Account Based Marketing). ABM has certainly com… More info @ http://ift.tt/2zjCzc9 Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp November 06, 2017 at 10:10AM
06 Nov 2017 by marketingIO in Automated 0 comments

Hands down: Prezi. Start there. Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

7 Free PowerPoint Alternatives to Level Up Your Presentations – Capterra | The MarTech Digest 1. Google Slides 2. Keynote 3. LibreOffice Impress 4. Prezi Basic 5. SlideDog 6. Slides 7. WPS Office Presentation More info @ http://ift.tt/2xLiOrM Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp October 17, 2017 at 11:10AM
17 Oct 2017 by marketingIO in Automated 0 comments

The last 3 are WYSIWYG editors. Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

14 Best Free HTML Editors – Capterra | The MarTech Digest 1. Aptana Studio 3 2. Arachnophilia 3. Bluefish 4. CoffeeCup 5. Eclipse 6. Komodo IDE 7. Microsoft Visual Studio Community 8. NetBeans 9. Notepad++ 10. NoteTab Light 11. PSPad 12. BlueGriffon 13. NetObjects Fusion Essentials 14. SeaMonkey More info @ http://ift.tt/2kKkznB Automated post from The Marketing Technology Alert – http://ift.tt/2xEzUcp October 12, 2017 at 11:20AM
12 Oct 2017 by marketingIO in Automated 0 comments