Today’s digests of curated articles summarized for your quick review: 

• Sales Operations is a Force Multiplier | SiriusDecisions
• 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) - MarketingProfs
• Systems Integrators Are Delivering What Vendors Still Can't - eMarketer
• Is Content Curation Good for SEO? 11 Examples That Prove So! - Cognitive SEO
• How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere | Marketing Insider Group
• Facebook Ads and Metrics: New Research for Marketers : Social Media Examiner
• The Definitive WordPress Cheat Sheet - Social Media Explorer
• TwentyThree Integrates with HubSpot to Bring Video and Marketing Automation Together - Martech Series
• How to Use Hashtags to Increase Your Online Presence - CrazyEgg
  
• See ALL Top Curated Marketing Technology Articles here.

Source: www.scoop.it

Your Must-Read MarTech Digest™, for Friday, 6/23/17 #MarTech #DigitalMarketing

• Sales operations is a force multiplier for improving sales productivity
• For optimal performance, sales operations leaders must assess, develop and enhance competencies in seven core areas
• Sales operations is the critical link between the development and the execution of the sales and go-to-market strategy

Source: www.siriusdecisions.com

Far more important detail when you CT.

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Marketers know that videos are effective, but how can you best use them? For 10 ideas on how to use explainer videos throughout the marketing funnel (and otherwise), see this infographic.

Source: www.marketingprofs.com

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eMarketer: Companies’ marketing technology stacks are constantly growing. Why is this problematic?

Tony Branda: Each piece of marketing technology—be it a marketing automation tool, an experience cloud or a CRM [customer relationship management] solution—has its own data model attached to it. Every step in the cross-device journey requires data handshakes between different systems. For example, in the past, we had a number of point solutions for mobile marketing, but we didn’t have a marketing database where we brought them all together. We didn’t have one version of the truth.

Source: www.emarketer.com

A case study from Axciom, but very common.

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Does content curation impact SEO? Learn from these awesome examples of content curation and make ensure that your content curation efforts will pay off.

Source: cognitiveseo.com

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How sales and marketing can capture 67% more opportunities instead of just leads that go nowhere

• Focus on relevance across all levels using an account based sales and marketing approach
• Engage in marketing for sales alignment:
• Focus on breaking down the potential customer’s status quo
• Don’t optimize content for social media engagement
• Focus on lead validation and qualification

Source: marketinginsidergroup.com

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Wondering if Facebook is still a relevant platform for marketing? Learn where marketers are focusing their attention and how to take advantage Facebook ads.

Source: www.socialmediaexaminer.com

You'll want to click through for the full report and details.

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WordPress is arguably the most popular blogging platform on the planet. As pervasive as it is, however, it also comes with a level of complexity that can stymie all but the most savvy blog technicians among us.

But have no fear! Help is here for the rest of us mere mortals who can’t tell the difference between an index file and an index finger. Just point the latter to the definitive WordPress cheat sheet below and you’ll be coding and blogging like a WordPress Pro in no time!

Source: socialmediaexplorer.com

And definitive it is.

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TwentyThree, the leading video marketing automation platform, announced an innovative cooperation with leading inbound marketing and sales platform — HubSpot. The new partnership would seamlessly bring video and marketing automation together.

Source: martechseries.com

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I have one simple tip for making hashtag usage more elegant: Use hashtags in sentences. Don’t just append them to the end of a tweet or other social media update.

Source: www.crazyegg.com

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Today’s digests of curated articles summarized for your quick review: 

• What CMOs Need to Know About Sales & Marketing Ops - Chiefmarketer
• 5 Lessons We’ve Learned Along the Way Implementing Marketing Automation - CMSwire
• The precarious predicament of point solutions - MarketingTechNews
• 4 little-known factors influencing your ROI - CIO.com
• Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize? - Oracle
• KickFire Launches Account Watchlist To Optimize ABM Strategies - Demand Gen Report
• Sprout Social launches Twitter bot builder - VentureBeat
• Announcing Crunchbase for Salesforce - Crunchbase
  
• See ALL Top Curated Marketing Technology Articles here.

Source: www.scoop.it

Your Must-Read MarTech Digest™, for Wednesday, 6/21/17 #MarTech #DigitalMarketing http://sco.lt/...

As smart CMOs figure out they need a new way to organize, some new terms that describe new organizational structures have been born. Consider these:

• Smarketing and SMOPS – This evolutionary function combines sales ops and marketing ops, thereby creating a true line of sight to the entire customer journey that enables almost real-time response and shared insights.
• Revenue Operations or Rev Ops – Another transformational role, this function looks at all revenue points and sets up the operations to support revenue attainment across the entire customer life cycle. Rev Ops tends to include every part of the company that touches the customer from customer service to sales to marketing – any touchpoint that can help create revenue.
• Customer Ops – This is an expanded view of the more traditional customer operations job that provides a holistic and connected view of the entire customer life cycle.

Source: www.chiefmarketer.com

In the age of measurables and ROI, move with caution when increasing your G&A.

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5 Lessons We’ve Learned Along the Way
1. Marketing automation is demanding
2. Choose an appropriate marketing automation platform
3. Be sure to plan for multiple users
4. Get ready for IT’s diminished role
If this is your first major venture into the SaaS world, be prepared for how it will change your view of enterprise software. There is a revolution going on in who buys enterprise software (the business, not IT), how it is likely to be paid for (by the drink, not by the gallon), and how it is sold (by application and process experts, not technology experts). We experienced this firsthand as we rolled out our HubSpot implementation, essentially without IT involvement.

5. Stay open to reassessing your legacy systems

Source: www.cmswire.com

Bear in mind that IT SHOULD BE involved!

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Many are wasting time jerry-rigging their own marketing stacks from disparate point solutions that ultimately result in increased costs and unnecessary friction. Marketers should instead ask themselves: what is the total cost of ownership of this stack?

The pursuit of best-in-breed will not be worthwhile if the difference in KPIs is marginal and the percentage of non-working pounds – often hidden from view – increases.

Workflows are complex enough, and this approach will only complicate processes further.

Source: www.marketingtechnews.net

It all depends on your requirements. If you can get what you need from a platform, great. If not, integrate away. It's doable with a little help from Ryzz.

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There should be no clutter involved whatsoever. At the end of the day, clear-cut messaging and compelling CTAs are what drives your ROI.

1. Simplicity of your messaging

2. Granular view of spending and income

3. Creating a unique community

4. Content aligned with buyer’s journey

Source: www.cio.com

KISS

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