Today’s digests of curated articles summarized for your quick review: 

• When AI improves human performance instead of taking over | KurzweilAI
• A Healthy Future Welcomes Consultative B2B Sellers - Forrester
• How to Get Links For (Almost) Free: SEO Hacks For Tight Budgets - CrazyEgg
• Don't worry CIOs: You still control tech spending - CIO.com
• Blockchain Enters the Chasm of Death - Fortune
• Four tips for kickstarting your marketing automation activities | ClickZ
• Sales and the Art and Science of the Follow-Up Email - Capterra
• [FREE] 2017 Social Media Marketing Industry Report : Social Media Examiner
• 38 Awesome Chrome Extensions for Email Marketers - CampaignMonitor
• Google is adding more automation to its tools for marketers - Recode
• Twitter created an ad format to put bots in your DMs - VentureBeat
• Datorama Adds Genius - DMNews
• In Marc Benioff's Race To $20 Billion, These 4 Engines Are Driving Salesforce's Growth - Forbes

See ALL Top Curated Marketing Technology Articles here.

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

“Much of the current conversation about artificial intelligence has to do with whether AI is a substitute for human beings. We believe the conversation should be about AI as a complement to human beings,” said Nicholas Christakis, Yale University co-director of the Yale Institute for Network Science (YINS) and senior author of a study by Yale Institute for Network Science.*

In a series of experiments using teams of human players and autonomous software agents (“bots”), the bots boosted the performance of human groups and the individual players, the researchers found.

The bots reduced the median time for groups to solve problems by 55.6%. The experiment also showed a cascade effect: People whose performance improved when working with the bots then influenced other human players to raise their game. More than 4,000 people participated in the experiment, which used Yale-developed software called breadboard.

Source: www.kurzweilai.net

Why important: Demonstrates that AI provides a foundation for humans to go beyond their baseline. And that's exactly what The Matrix wants you to believe.

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

Almost 50% of the sales and marketing leaders who participated in a recent Forrester survey rate themselves as weak (or very weak) in presenting themselves as one team to senior leadership. Unsurprisingly, our B2B marketing team frequently advises clients about how complementary marketing and sales activities blur role definitions but clarify codependence. Nonetheless, we’re seeing progress because the majority of organizations report that sales and marketing are well aligned on segmentation and specific account targets. They also similarly define prospect and lead qualification criteria as well as targets for revenue goals.

Source: blogs.forrester.com

Choice?: None. For high price, low volume products, it's the only path. At the other end of the spectrum: automate.

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

1. Give stuff away for free
2. Create resources for bloggers
3. ‘Broken’ link building (if it ain’t broke)
4. Interview experts and round them up
5. Repurpose old content into a linkable asset
6. Network with journalists
7. Outwrite everyone
8. Be generous
9. Internal links

Source: www.crazyegg.com

Consider: Links one of the SEO basics, but has to be done right. CT for the details behind each of the nine hacks.

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

Forrester Research analyst Andrew Bartels says the degree to which business executives are putting CIOs in such precarious positions is up for debate because surveys don't paint the whole picture. In short, the statistics vary based on who is telling the tale, with respondents excluding some forms of technology from their consideration.

For example, U.S. business executives Forrester surveyed in 2016 claimed that 32 percent of their total technology purchases were made outside the purview of IT. But Bartels says this can't be accurate because he estimates that 70 percent of all technology spending is on MOOSE, or maintenance fees, outsourcing agreements, telecommunications services, operations and maintenance staff, as well as associated servers, storage, PCs and other hardware equipment IT typically controls. The remaining 30 percent of U.S. tech spending goes to new projects, where business involvement is greatest.

Source: www.cio.co.nz

#1 Factor for CIO involvement: Cybersecurity. The CMO does not want to be on the hook for any lost data.

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

"Who will survive the shakeout and be around when blockchain goes mainstream? Arvind Krishna, director of research at IBM, says it will be the companies that create software that makes it easy for businesses and consumers to actually implement all of blockchain's possibilities. He likens it to the early days of email: even though email technology had been around for years, it still took the likes of AOL to package it in a way that got lots of people to use it.

The good news is blockchain applications could soon be as ubiquitous as email. The bad news, of course, is companies must cross the chasm, and that could take many months (if they make it)."

Source: fortune.com

Heads-up: This is right out of Geoffrey Moore's Crossing the Chasm. Give it time, and watch for the winners.

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

#1 Harness the value of the ‘empowered consumer’

Whether they are in the market for B2C or B2B products and services, digitally empowered consumers want to deal with the companies that address their needs most effectively. Marketing automation software enables you to deliver more intelligent and impactful messages to your audience, based on a better understanding of their needs at a given moment.

#2 Focus on the landing page so prospects are more likely to convert

#3 Engage in lead nurturing, not ‘drip marketing’

#4 Segmentation and workflows are the building blocks of marketing automation

Source: www.clickz.com

Quick note: Landing pages are often overlooked, yet are vital for the conversion. 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

In summary:

• Follow up at least five times
• Space your follow-up emails several months apart
• Listen closely during the initial call or conversation to make sure you understand how to offer your customer value
• Make your prospect’s life better with every email you send

Source: blog.capterra.com

Note: This is not lead nurturing.

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

In this free report, you’ll discover:

• What social platforms marketers will focus on in the future.
• Whether Facebook is still working for marketers.
• How often marketers are posting to major social platforms.
• The top benefits of social media marketing and how time invested affects results.
• The most common forms of content for social media marketing.
• And much more!

Source: www.socialmediaexaminer.com

Action item: Get this.

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

An email marketer could use some help.

Here’s where Google Chrome and its large extensions marketplace come to the rescue. 

Since there are thousands of Google Chrome extensions, it’s easy to get lost.

We’ve gathered thirty-eight of the best Chrome extensions to use with your email marketing campaigns.

Source: www.campaignmonitor.com

Caution: Extensions suck up power, so too many will bring your performance to a halt.

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

Google is putting out a new free marketing tool to help businesses and marketers process more data more easily, with the help of automation.

Called Google Attribution, the tool can help companies better target groups of consumers with content that appeals to them.

Instead of a marketer having to look separately at data from Google Analytics and advertising tools AdWords and DoubleClick, they can use Google Attribution to look at data from those tools together.

Analysis of that data is also automated, the goal being to show users more useful insights into why ads and marketing efforts are effective or not.

Source: www.recode.net

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

Today Twitter launched a new way for advertisers to boost their chat experience with Promoted Tweets. Direct Message Cards allow brands to reach users and start an experience with a bot in their Twitter feed.

“Using a Direct Message Card, businesses can capture people’s attention with engaging image or video creatives, and include up to four fully customizable call-to-action buttons,” Twitter product manager Travis Lull wrote in a blog post today unveiling the new cards.

Source: venturebeat.com

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

Is there room for another genius in the marketing tech and intelligence space? Datorama, the New York-based data management and activation platform, believes there is, and today launches Datorama Genius, an AI engine designed to surface optimization paths for platform users.
In a conversation before the launch, Datorama's CMO Leah Pope broke the Datorama platform down into three layers: an integration engine, an insights engine, and an activation engine. "There's intelligence in all three buckets," she said. Genius puts AI into the insights layer. 

Source: www.dmnews.com

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

• Vertical Industries: from public sector to retail to the new “Wealth Cloud” for wealth-management services, Benioff hammered home the power of applications and sales teams brimming with domain expertise.
• Expanded Suite of Apps: Benioff said its becoming increasingly common for customers across a wide range of industries to start with Sales Cloud and then expand deeply across Service, Marketing, and more.
• CEOs’ focus on Digital Transformation: While every enterprise-tech company is fixated on this phenomenon, Benioff believes Salesforce’s obsession with customer success and customer value gives it a huge advantage over its competitors.
• Artificial Intelligence via Einstein: Benioff unconditionally called it “the next platform” and said it has made him “a better CEO.

Source: www.forbes.com

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

Today’s digests of curated articles summarized for your quick review: 

• Predictive Analytics for Right-Brained Marketers - MarTech Advisor
• [FREE] Predictive Analytics Buyers Guide for SMBs - MarTech Advisor
• Reasons for Investing in Marketing Technology - The Market Mogul
• 5 Things Every CMO Wants Their CIO to Know - CIOReview
• Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks? - CXL
• The 9 Truths That Increase Search Engine Optimization Rankings | Linchpin ///
• Google Optimize: A Closer Look - DMNews
• Use This Daily One-Hour Digital Marketing Routine - QuickSprout
• 6 Facebook Remarketing Tactics That Work : Social Media Examiner
• Twitter has ‘kicked around’ the idea of offering a premium subscription service - Recode
• How to Use Google AdWords [Infographic] | WordStream
• Marketers still focusing on vanity metrics - Smart Insights
• The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic] - HubSpot

See ALL Top Curated Marketing Technology Articles here.

See our solutions.

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing