Every enterprise system has the risk of data quality problems, but customer relationship management (CRM) and marketing automation systems are incredibly vulnerable to incomplete records, bad data, and duplicate records. Data comes from too many flaky sources, and there aren’t enough incentives for organizations and people to really follow standards. Fortunately, a number of services and tools have arisen to automagically improve data quality (in particular, Salesforce’s Data.com). When it comes to deduping, though, even the best tools out there need to be used with careful attention to detail and the prep work that can take days. We’ll show you how to avoid the main pitfalls here.
One of the biggest pains-in-the-ass that you can imagine. Click through for details.
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