The bigger question is, can we look to marketing for examples of what AI can do to impact business beyond campaign automation and ad buying? I think so. Here are three examples:
Marketers can use chatbots to bring AI into the organization.
E-commerce and media company marketers can use AI to to target content intelligently.
B2B marketers can use AI/machine learning technology to improve sales and marketing without depending on IT.
Still waiting for SFDC to co-opt AI.
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