Two titans of Account-based Marketing have joined forces to catalyze the next wave of ABM integrations into established MarTech systems.  ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and Demandbase, the leader in ABM technology, announced a new partnership to advance ABM as a comprehensive strategy for all B2B marketers. The news comes on the heels of Demandbase’s recent $65 Million funding round.

According to this research, 35 per cent of ABM marketers today are implementing more than one type of ABM. Among high performing ABM marketers, 63 per cent are implementing at least two types. Moreover, 71 per cent of all ABM marketers plan to scale their programs in the next 12 months with 67 per cent saying they will adopt a blended approach to do so. The need to understand the requirements of a blended approach underscores the importance of this partnership.

Source: martechseries.com

Smart, smart, smart.

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

HubSpot announced it has launched a new tool designed to help content marketers identify and validate topics that align with their prospects’ search and buying habits.

The solution, called HubSpot Content Strategy, leverages a new topic-based model on creating content that meets SEO objectives, as well as positions marketers to drive more traffic.

The company stated that the tool can also help marketers:

Optimize existing content and build clusters that help increase authority and organic traffic;
Serve search engines better information and content; and
Track content engagement (views and clicks), as well as the contacts and customers being generated by each topic cluster, to identify points of interest for prospective buyers.

Source: www.demandgenreport.com

In essence, HubSpot feature-sized a growth hack.

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

Source: www.crazyegg.com

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1. Increased Adoption and Integration

As the potential benefits to marketing automation continue to grow, you can expect to see more and more companies not only embracing the technology, but using more of its features to get the most out of it. 

2. Smarter, More Realistic Chatbots

The programming language that goes into these bots becomes increasingly complex and nuanced every day, making them more lifelike and more useful. Soon, they could become the norm in customer service.

3. Automated Emails Will Become More Dynamic

With predictive analytics, you can create highly-personalized emails that are delivered at strategic times to take advantage of promising opportunities, all via marketing automation.

4. Data Collection

Using predictive analytics and marketing automation is only as potent as the data you provide—but soon, you likely won’t have to worry about that much. Data sets such as customer behavior, conversion rates, click-through rates, and other key performance indicators and data which can help fine-tune your automation can be collected by that very same automation system. 

5. Smarter Users

As more companies begin to adopt this technology and make use of it, there will be a rise in overall user knowledge and in staff who specialize in being automation experts. 

Source: www.automation.com

RE: #5...Nope. If marketers haven't grasped this by now, then it ain't going to happen. Move over and let marketing and sales operations handle it.

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

INFOGRAPHICS

Infographics are an important tactic for SMBs because they are cheap to create and can be shared quickly across social media and with influencers. One of the best tactics is to use infographics as guest content. Reach out to a couple of hundred websites or bloggers and show them the infographic. Then, you can ask them if they’d like you to write a custom intro so that they can share the graphic on their website (with a link back to yours, of course).

GUEST POSTING

Guest posting is one of the most powerful link building methods because it gives you an opportunity to network with other industry leaders.

EGO BAIT

The last tactic that many SMBs ignore is ego bait. Ego bait is a general term for content that is used to appeal to the ego of other business owners. This ego bait might include resources pages that include links to other companies or ‘top XYZ’ posts that celebrate the top websites in a particular field.

Source: relevance.com

Some growth hacking tips. Yes: they work.

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing

"Are you using the right stock photos for your business? Follow these tips:

• Stick to your business. Make sure you’re always choosing images related to your industry.
• Pick a style. For a professional look, choose images with a cohesive style – same color grading, setting, same models, etc.
• Remember the ‘it’ factor. Find something in the stock photos to make your company stand out from all the other B2Bs. 
• Go from ideal to real. Utilizing an imperfect image emphasizes your businesses authenticity and relatability to clients. 
• Play the emotions card. The general public is set to be more responsive to emotions than to anything else. Play the emotions card and you will win them. "

Source: www.b2bnn.com

Basic rules for the road. Search this blog for stock photo sources.

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

For those currently in the market for a CRM software provider, there is no limit to the products available. Ranging in focus from small business to enterprise to fully mobile, CRM providers have diversified features that offer customer specific solutions to businesses in all industries. CRM software allows users to manage customer interactions, leads, proposals, sales opportunities, projects, and tasks from one place. Cloud-based iterations allow users to access from any device and review adjustments in real time.

Researching CRM software providers, you’ve most likely come across many platforms. Each product varies in deployment and system sizing. And each offers a carefully curated set of features that benefit different organizations in different ways. In this article, we’ll compare a few favorites, Prosperworks, Apptivo, bpm’online, Base, and Insightly, and look at their systems, pricing, features, and integrations to help you identify which is best for your needs.

There are many CRM software providers to choose from and it’s important to narrow down what type of provider your business needs. Here, we break down CRM providers into four categories: enterprise, small business, mobile, and social.

Source: technologyadvice.com

Not your typical collection of CRMs. Definitely intriguing.

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Company revenue, customer satisfaction, and customer retention are the top 3 metrics B2B marketers in the US say are the most important in assessing their ABM results.  Not leads.  Not deal size. Not conversion rates. (Source: Forrester’s BT Marketing Survey, 2017, base: 117 US respondents. Subscription required.)

ABM enables marketing and sales to jointly obsess over how to pursue, establish, and grow long-term, revenue-bearing relationships with carefully selected customer accounts. Notice the word “long-term” in the prior sentence? Since almost a third of our marketing survey respondents say satisfaction and retention are how they assess their ABM efforts, the pay off clearly comes from using ABM to invest in – and deepen relationships with – your existing customers. In today’s post-digital world, winning, serving and retaining your customers is the only way to thrive.

Source: go.forrester.com

The short answer is yes.

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"Here are the general guidelines:

• Facebook: Videos and curated content
• Instagram: High-res photos, quotes, Stories
• Twitter: News, blog posts, and GIFs
• LinkedIn: Jobs, company news, and professional content
• Pinterest: Infographics and step-by-step photo guides
• Google+: Blog posts that you want to rank on Google"

Source: blog.bufferapp.com

Pretty much what you would expect.

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

Here are social media image-sizing guidelines for Pinterest, Facebook, Instagram, Twitter, LinkedIn, Google+, and YouTube... all in one easy-to-read infographic. Bookmark this one!

Source: www.marketingprofs.com

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

This infographic from Digital Marketing Philippines is a checklist for your inbound lead generation. More Interesting ContentInbound Marketing Ecosystem [Infographic]How PPC Campaigns Enhance Your Inbound Marketing Strategy [Infographic]Frame Brand’s Story with Photos and Videos – Digital Marketing Strategy [Infographic]A Marketer’s Summary on Video Statistics [Infographic]The Heart of Digital Marketing Strategy [Infographic]The Digital Marketing Trio of... [Read More]

Source: visualcontenting.com

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Most B2B marketers are already using or plan to use some form of marketing automation technology. See how and why marketers are using automation tech and the challenges they're facing.

Source: www.marketingprofs.com

A top-line summary of the recently released Econsultancy/Act-On study. It's an important study, although I'm not quite certain if the sample is sufficient.

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing

eMarketer: How are they investing in marketing technology specifically?

Fauscette: Most of them have an email marketing tool, but 21% of said they were looking to replace their email marketing provider this year, which suggests there’s some discontent with that technology. One-fifth of the businesses we surveyed even used marketing automation solutions, which are typically heavy-duty solutions for bigger companies.

eMarketer: How would you characterize must-have vs. nice-to-have marketing technology for small businesses?

Fauscette: Contact management and sales force automation are critical pieces of the puzzle for businesses of any size. And any technology that helps effectively keep track of customer interactions, track leads and figure out how to take advantage of those leads is a must-have as well. Everything else is secondary.

Source: www.emarketer.com

With SMBs, it's all about selling.

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"Sales enablement is both a business discipline and a collection of technology. It encompasses the process, content, training and tools to help salespeople (and others involved in the buying journey) be more efficient and effective.  Capabilities include sales content management, coaching, training, onboarding, and account management.

But in the past year, Gartner has been tracking the development of sales enablement platforms. Some of the sales enablement vendors have converted their applications into API-based open platforms, offering their own library of open APIs. With native APIs, sales enablement vendors can:

• Provide native connectors to other API-enabled sales enablement applications
• Create user-interface mashups with other sales and marketing solutions that are based on open APIs.
• Offer basic tools for building custom user interfaces or data capture forms
• Deliver granular functions for capturing and measuring how business contacts engage with the content sent to them by sales representatives."

Source: blogs.gartner.com

Eventually, marketing automation will be usurped by sales stack technology.

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

Enterprise SEO managers are overworked but really good at making do with what they’ve got, while demonstrating ROI continues to be an issue for agencies and in-house SEOs. Check out these findings and more from the State of Enterprise SEO survey.

Source: moz.com

You definitely want to click through to get all the detail.

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing