What is marketing’s role in potentially enabling cyber breaches or preventing them?
Marketing has three roles in the realm of cyber security: 1) the victim, 2) the risk factor, and 3) the brand protector. In the first role, marketers are the targets of hackers. They often can be the individuals who the hackers are conducting reconnaissance on because they are highly visible. Marketers tend to engage in social media, have detailed information on LinkedIn, and in some companies, be visible through press releases and other marketing activities. This makes it easier for the hackers to become aware of marketers and then to observe them. The second role marketers play—unbeknownst to many, is that they are often the cause of the intrusions. Because marketers purchase a lot of technology, much of which operates in the cloud, if they aren’t close with their IT department, new technology can become an unwitting opportunity for hackers.
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