“Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn’t important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren’t limited to the standard process of “keyword in, keywords out.” In this post, I hope to show how a keyword tool like Keyword Explorer can be used to accomplish far more than page-level keyword targeting, bringing keyword research out of the realm of mere keyword selection.
- Know thyself: What can my site rank for?
- How long-tail should I go?
- How should I organize my local pages?
- A year’s worth of content in a day: content calendars”
Innovative usage of keyword research!! And it’s a step by step description for the 4 areas covered.
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