Conduct deeper keyword research
Use tools like the Ahrefs Keywords Explorer to make sure you’re targeting the best possible keywords for your business.
Make your call-to-action more prominent
Reduce loading times
Slow-loading pages have 72% higher bounce rates than the faster ones (Decibel Insight)
Over half of your users will ditch your mobile site if it takes more than three seconds to load (Google)
Especially loading times. Should this be an issue, then switch over to a landing page app, e.g., Unbounce.
If you enjoy reading The MarTech Digest, then PLEASE retweet this: https://ctt.ec/14RpG
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis