The boundaries blur, and that’s a good thing. It brings the customer into focus.
Managers embrace distributed leadership, giving teams the power to sense and respond to a rapidly changing world. Strategy becomes more bi-directional, a shared vision that adapts to emergent opportunities through continuous experimentation. The brand ideal is made real, and relevant, every day.
Because martech isn’t just technology. It’s the people and processes that leverage technology in the pursuit of that brand ideal.
Tuning the people-process-technology triangle is the art of management for our digital age, and it’s more malleable than ever before. Imagination is its greatest resource.
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