“In the rest of this article, I will share with you a basic process you can use to build upon. I was looking for a sexy and memorable acronym to serve you but couldn’t find any that didn’t sound lame. So I will give it to you as is:
- Define your goals and KPIs
- Do both quantitative and qualitative research
- Identify, select and prioritize segments to target
- Prioritizing your segments and experiences
- Design and orchestrate experiments
- Measure and iterate”
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.