When marketers and salespeople are tasked with tightening the sales funnel and increasing conversions together, they have no choice but to cooperate. Reorient your teams toward pipeline growth in four steps:
1. Don’t point fingers.
2. Hold sales and marketing mutually accountable.
3. Implement account-based marketing.
4. Make product a part of the picture.
Still doesn’t work. Why? The comp plan is uneven.
If you enjoy reading The MarTech Digest, then PLEASE retweet this: https://ctt.ec/14RpG
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis