Today’s digests of curated articles summarized for your quick review: 

• Before Your Product Launch, Try These 5 Engagement Strategies – Kissmetrics
• Are Sales Incentives Becoming Obsolete? – HBR
• CTOR- the Email Marketing Metric You May Not Know – Campaign Monitor
• Salesforce certification: When certs matter, when they don’t & what to look for – CIO.com
• Q&A: Demystifying Account Based Marketing – Chiefmarketer
• What are the biggest challenges of account based marketing? – Smart Insights
• How to Build an Interactive Quiz in Email – Email on Acid
• Techniques to Add Spacing in HTML Email – Email Monks
• Top 8 SEO Plugins For WordPress Website – Social Media Marketing
• Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only – CrazyEgg
• The Big List of 25 Top Social Media Management Tools That’ll Help You Succeed on Social Media – Buffer
• The B2B Checklist for Evaluating Marketing Software – Webbiquity
• How to Get Started With Facebook Analytics – Social Media Examiner
• The Single Most Important SEO Element for Your Blog Posts – Social Media Explorer
• By October 2017, You Need to Have a Transparent SSL Certificate | MarTech

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• 9 Ways to Supercharge Your Email Click-Through Rates – CXL
• Mattr Innovates Marketing Payments with Blockchain-based Ethereum
• How to Get Consistent Results From Your CRO Efforts – SplitBase
• Google Analytics Attribution Models and UTM Parameters – Stats and Bots
• Four Ways Marketers Can Take Risks Without Being Risky – MarketingProfs
• The Content Qualities That Most Influence B2B Purchasing Behavior – MarketingProfs
• The Grand View of Martech: A Martech Manifesto (DRAFT) – Chief Marketing Technologist
• Act-On Sets a New Standard in Customer Success with Act-On University’s Free, Unlimited, and Individualised Course Curriculum
• The New B2B Marketing Reality: More Touches Are Required To Close The Deal – Forbes
• 15 Martech Innovations That Are Changing The Face Of Marketing – Forbes
• Demandbase Adds ‘Real-Time Intent’ to Its Account-Based Marketing Platform – DestinationCRM
• Dissatisfaction primarily attributed to lack of time and technology – MarTech Series

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• The enterprise technologies to watch in 2017 | ZDNet
• Why CMOs Need to Know About Stack Fallacy – MarTech Series
• What Does It Take to Have an Effective Mar-Tech Strategy in 2017? – AdWeek
• What’s better than a marketing tech stack? Your marketing org stack – Chief Marketing Technologist
• Sales Ops vs. Business Ops vs. Marketing Ops: A Visual Analysis – Insight Squared
• Is marketing-as-a-service the future of marketing? – VentureBeat
• Video: Is Your Marketing Operations Platform Adding Value? – Which-50
• Study: More Than 60,000 Operations Positions Available – Demand Gen Report
• HubSpot’s (HUBS) Revenues Up year-on-year in Q2 Earnings – NASDAQ
• [FREE] The LinkedIn Company Pages Playbook
• Marketing Automation Retainly Releases New Pricing Model
• 40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic] – MarketingProfs

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• Optimizing Homepages: How a clear objective can increase conversion | MarketingExperiments
• Effective CTAs: How the thought sequence of a call-to-action affects landing page performance | MarketingExperiments
• GDPR: Six examples of privacy notice UX that may need improvement
• Sales Tech Landscape 2017 – Making Sense of 700+ Players – SalesHacker
• HTML Tables in Email: What could possibly go wrong? – Litmus
• Best Marketing Automation Software for Business 2017 – Business News Daily
• How to Install and Use the Facebook Pixel: A Guide for Marketers – Social Media Examiner
• Facebook is reportedly developing a video chat device and smart speaker – VentureBeat
• Facebook’s plan to convince businesses Workplace beats Slack and Microsoft Teams – VentureBeat
• What CMS Will Be Your Choice 2017 – Digital Information World

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• Optimizing Homepages: How a clear objective can increase conversion | MarketingExperiments
• Effective CTAs: How the thought sequence of a call-to-action affects landing page performance | MarketingExperiments
• GDPR: Six examples of privacy notice UX that may need improvement
• Sales Tech Landscape 2017 – Making Sense of 700+ Players – SalesHacker
• HTML Tables in Email: What could possibly go wrong? – Litmus
• Best Marketing Automation Software for Business 2017 – Business News Daily
• How to Install and Use the Facebook Pixel: A Guide for Marketers – Social Media Examiner
• Facebook is reportedly developing a video chat device and smart speaker – VentureBeat
• Facebook’s plan to convince businesses Workplace beats Slack and Microsoft Teams – VentureBeat
• What CMS Will Be Your Choice 2017 – Digital Information World

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• Three Keys to Best-in-Class Marketing Budgets – MarketingProfs
• [FREE] CMO Primer for the Blockchain World – Never Stop Marketing
• Amazon Carves out Larger Slice of the B2B Ecommerce Market – Which-50
• Who’s Involved in Buying Marketing Technology? – Target Marketing
• 5 New Marketing Technology Stats That Grabbed Our Attention – AdWeek
• IT’s Future Value Proposition – Gartner
• How to Get Started With Facebook Messenger – CrazyEgg
• Facebook builds natural language processing into Messenger – VentureBeat
• 20 questions for screening a Salesforce Marketing Cloud (or any) consultant – CIO
• Optimizely Adds New Enhancements Enabling Enterprises to Experiment at Scale – MarTech Series
• Drip Review | Email Marketing Automation Tool  – StartupWorld

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• 4 Keys To Partner Success In Dell EMC’s New Digital Marketing Platform – CRN
• Nearly Half of Companies Say They Don’t Have the Digital Skills They Need – HBR
• How to Use Predictive Analytics to Engage Customers Throughout Their Journey – MarketingProfs
• [UPDATED] The SiriusDecisions Demand Unit Waterfall™
• Facebook launches Groups for Pages: what brands need to know and consider – Econsultancy
• [FREE] Facebook Ads Performance Prediction Tool – Socialbakers
• LinkedIn Unveils Website Demographics Tracking Tool – DemandGen Report
• 10 Rules for Effective Facebook Marketing [Infographic] – Social Media Explorer
• The Only Checklist You Need for Really Good Email Design [Infographic] – MarketingProfs

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• B2B Organizations Seeing Success Incorporating AI Tools Into Lead Follow-Up Process – Demand Gen Report
• HTML or Text Emails: Which is Better? – Marketo
• Here come the marketing bots: The role of machine learning and AI in marketing – Bdaily
• 41% of marketing automation technology is in the domain of B2B, but B2C is on the move – The Drum
• Technology Roadblock Are Holding Back Marketers – Bynder
• What do marketing orgs look like in the martech age? Let’s find out – Chief Marketing Technologist
• Transform Customer Experiences by Harnessing the Power of AI in CRM – MIT Technology Review
• How Content Influences the Purchasing Process – CMI

See ALL Top Curated Marketing Technology Articles here.

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Your Must-Read MarTech Digest™, for Friday, 7/28/17 #MarTech

Today’s digests of curated articles summarized for your quick review: 

• MarTech CEOs Place Big Bet on Integrate
• B2B marketers still grappling with content as a strategic, business asset – The Drum
• Zeta Global Acquires Boomtrain to Accelerate Roll-out of Its Machine Learning-Driven Marketing Cloud
• Paid Social Media Budgets: Network Ad Spend Trends
• For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies – MarketingProfs
• Failing to Manage Content as an Asset Puts Personalisation Out of Reach of Most Marketers – Which-50
• Fluid Experiences Guide B2B Customers on Their Buying Journey | Adobe

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• Marketo’s own marketing team feels the heat after company forgets to re-register its domain – The Drum
• SharpSpring Enhances Offerings with New Visual Workflow Builder
• The Martech Purchase Process: How Buyers Evaluate Vendors – MarketingProfs
• Increase Conversions with Heatmaps, Scrollmaps, and Clickmaps – The Good
• A Refresher on Marketing ROI – HBR
• HubSpot acquires AI startup Kemvi to arm salespeople with automated research – VentureBeat
• Email Subscribers’ Attention Spans Are Increasing. Yes, Really! [Infographic] – MarketingProfs
• Data from analyzing 5,000 social videos suggests that only 1 percent will go viral – Nieman Lab
• How to choose the best Salesforce consultant: 25 key questions – CIO.com
• 50+ Essential WordPress Website Maintenance Tips [Infographic] – Webbiquity
• The New Type of Landing Page That Increased Our Contacts by 69% – HubSpot
• A Progressive Web App Might Be Right for Your Brand – Google

See ALL Top Curated Marketing Technology Articles here.

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Your Must-Read MarTech Digest™, for Wednesday, 7/26/17 #MarTech http://sco.lt/...

Today’s digests of curated articles summarized for your quick review: 

• Is marketing technology entering a post-platform era? – Chief Marketing Technologist
• How to Make Your CRM and Your Marketing Automation Get Along – DestinationCRM
• Maximizing 2017’s Digital Marketing Success Using Project Management Tools – HuffPost
• Managing Digital Marketing in 2017 Report – TFM Insights
• Marketing Operations Value Gap – Gary Katz
• How Email Is Accessed in 2017: Top Devices, Platforms, and Clients – MarketingProfs
• The Major Flaw in Today’s Marketing Automation Solutions | G2 Crowd
• [FREE] Litmus State of Email Deliverability Report – Litmus
• Is Blockchain the New Frontier? | G2 Crowd
• When and How Blockchain Will Affect Marketing – DMNews
• How agencies are paving the way forward with marketing automation – Smart Insights

• See ALL Top Curated Marketing Technology Articles here.
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Today’s digests of curated articles summarized for your quick review: 

• Predictive Analytics: Why it is the Smart Science for Smarter Business – Economic Times
• The Newest Email Design Trends of 2017 – Really Good Emails
• AI for Marketing on the Hype Cycle: A Long Journey to the Plateau? – Gartner
• Top 10 Tools for Maximizing Business-to-Business Sales – Entrepreneur
• Does Your Channel Run In A Silo? · Forrester
• Marketing Disruption: Role of the CIO – CIO Review
• Marketing Cost Optimization – Your Summer Essential – Garter
• eMarketer Releases Latest Estimates for Worldwide Messaging App Usage – eMarketer
• Marketing Persona vs UX Persona – GetResponse Blog
• 10 Essential Templates for B2B Content Strategy – Kapost
• Evolution of Sales Ops: How to Get Strategic Fast | CallidusCloud Blog

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• TechTarget Announces New Integrations with Major Marketing Automation Platforms
• That Moment We Realized We Needed a New Marketing Metric… – Drift
• The Ultimate Facebook Business Manager Guide – AdEspresso
• Getting Past the Empty State: How 5 Popular CRM Tools Onboard Users – Appcues
• The State of Sales 2017 US Report | LinkedIn Sales Solutions
• The Indispensable Social Media Cheat Sheet [Infographic] – MarketingProfs
• Eight Rules for Data-Driven Marketing – MarketingProfs
• Analytics play a key role in helping to drive digital transformation [New research]
• Gartner Magic Quadrant for Sales Force Automation 2017 – Salesforce.com
• Sales ops get ready. ASC 606 will change your life | CallidusCloud Blog

• See ALL Top Curated Marketing Technology Articles here.
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Your Must-Read MarTech Digest™, for Friday, 7/21/17 #MarTech
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Today’s digests of curated articles summarized for your quick review: 

• The Ultimate Guide to International Email Spam Laws – Crazy Egg
• The 5 Elements Every e-Commerce Website Needs to Attract New Customers [Infographic] – Social Media Explorer
• Organizing for Martech: Re-examining modern marketing structure
• Four Characteristics of a Customer-Centric Marketing Operations Organization – MarTech Advisor
• Driving growth in B2B sales and marketing increasingly tied to more navigable CRM tools – The Drum
• Investscape Q2 ’17: $2.4 Bn VC Funds Springs Martech Back to Action – MarTech Advisor
• Google’s New Product Could Be A Stealth Torpedo For LinkedIn – Forbes
• CMO Council Exec Says Survey Shows ‘Arrogance’ of B2B Marketers Must End – B2B News Network
• 5 Reasons Why Businesses Are Failing With Marketing Automation | Marketing Insider Group

See ALL Top Curated Marketing Technology Articles here. 

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Your Must-Read MarTech Digest™, for Thursday, 7/20/17 #MarTech http://sco.lt/... Get The #MarTech Digest: http://bit.ly/miocom

Today’s digests of curated articles summarized for your quick review: 

• Persuasive Techniques in Website Optimization: The Ultimate Guide for SaaS (100+ persuasion techniques) – Convertize
• How B2Bs Are Harnessing the Event Stack – eMarketer
• Is Twitter Doomed? Social Media Experts Weigh In – Social Media Explorer
• What NOT to Include in Your Email Signature | Propeller CRM Blog
• 5 Stupid Myths About B2B Social Selling – Social Media Explorer
• The Importance Of Lead Nurturing – Statistics and Trends [Infographic]
• 7 Signs Your SEO Strategy Is Not Sustainable – Forbes
• Facebook Retargeting: 157-Point Guide For Sweet Results – KlientBoost
• Accenture acquires digital optimization firm Clearhead – MarketingDive
• MarTech Kings – Behind the Silicon Valley Wall – Huff Post
• Google Tag Manager: A 15-Hack Quick Start Guide – KlientBoost
• A Minimalist’s Four-Step Approach to Decluttering Social Media Accounts | SiriusDecisions
• What are the essential components of a Customer Data Platform? | ClickZ
• New Research: How Companies Buy Marketing Tech – TargetMarketing Mag
• The 7 Stages of CMS Hell – MarTech Advisor
• Insightly Launches New CRM Suite Software For Sales Productivity – Demand Gen Report
• Comparing the Top 5 Head Terms in 6 Competitive Industries – Digital Information World

See ALL Top Curated Marketing Technology Articles here.

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Your Must-Read MarTech Digest™, for Wednesday, 7/19/17 #MarTech #DigitalMarketing

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