Today’s digests of curated articles summarized for your quick review: 

Marketers Need to Stop Lying to Themselves (New Research) – Convince & Convert

E-Commerce SEO in 11 Steps: the Ultimate Guide – Link-Assistant

The Saavy Small Business Guide to Machine Learning vs. Artificial Intelligence – Capterra

How to Create Social Media Buttons For Every Major Network – Hootsuite

Why Marketers Need to Think About “Chatbots” Now – Socialbakers

The Benefits of Behavioral Analytics In Your Growth Strategy – Kissmetrics

How leading marketers are measuring for growth with three key trends – Think with Google

Social Media Report Template: How to Show Your Results – CoSchedule

The Complete Guide to Twitter Advertising Targeting Options [Infographic] – MarketingProfs

The Science of Social Video [Infographic] – Brightcove

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Today’s digests of curated articles summarized for your quick review: 

• What Top CMO’s Care About – Enterprise Irregulars
• Comparing 5 powerful sales automation platforms – Information-Age
• IT consultants and the covert war for the CMO’s purse – Enterprise Innovation
• 3 Fundamental Skills for Marketers According to Mindtree’s CMO – CMSwire
• Study: Inside the Sales Cycles of 280 SaaS Companies – Process Street
• Salesfusion Arms Marketers with Advanced Analytics to Improve ROI – Markets Insider
• How StackShare Became a MarTech Meeting Ground – CMSwire
• Amplero Raises $17.5 Million in Series B Funding – Markets Insider
• The New Marketo Google Partnership: What You Need to Know – CMSwire
• WhatsApp is verifying business accounts – VentureBeat
• Salesforce creates AI tool for talking to databases – VentureBeat
• DiscoverOrg Expands Data Offerings With RainKing Acquisition – Demand Gen Report
• 9 Digital Marketing Certifications for 2017 – Digital Information World

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Today’s digests of curated articles summarized for your quick review: 

• Leanplum data shows push notifications increase purchases by 9.6X – VentureBeat
• Inbound marketing and man buns: a series of unfortunate events – The Drum
• The Powerful Rule To Attracting Your Ideal Clients On LinkedIn – Forbes
• Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes? – MarketingProfs
• Event Marketers: Essential Knowledge and Skills – Sirius Decisions
• 5 Important Additions to Your MarTech Stack – MarTech Today
• Content Intelligence Explained in Five Minutes [Infographic] – Curata
• Aviso Launches AI-Driven Sales Forecasting Platform – Demand Gen Report
• The Artificial Intelligence Opportunity: A Camel to Cars Moment – Occam’s Razor
• How to Set a Facebook Ad Budget – Social Media Examiner
• 25 Killer Marketing Automation Stats (Pssst! They’re New Ones!) – Act-On Blog
• 10 WordPress Setting Changes to Optimize Your Site’s Performance – Bluehost
• 4 Consultative Selling Approaches That Will Drastically Improve Your Win Rates – SalesHacker

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Today’s digests of curated articles summarized for your quick review: 

• How Deep Linking Push Notifications Can Lift Conversions | Leanplum
• Blockchain Fever: The Potential And Challenges Of Blockchain Technology  · Forrester
• Forrester Wave Social Advertising Technology Q3 2017
• Marketing Needs Growth Planners – inspiremartech
• Self-Driving Marketing Campaigns: Possible But Not Easy – Customer Experience Matrix
• The DNA of the perfect lead nurturing sequence – Marketing Tech News
• Industry debates significance of Marketo-Google martech alliance – CMO.com
• When B2B buyers want to go digital–and when they don’t | McKinsey & Company
• Aprimo Launches Its Digital Asset Management in the Cloud – destinationCRM
• 4 Types of Content Sales Should Publish on SlideShare – Digital Information World

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Today’s digests of curated articles summarized for your quick review: 

• Five New Skills to Look for When Hiring Your Next Marketing Superstar – MarketingProfs
• Cost Per Lead: Take It Back, Hubspot – The Financial Brand
• Data-Driven Marketing Strategy: Summary Report – Ascend
• This CMO Likes To Think Out Of The Box When It Comes To ROI – Forbes
• Marketers, it’s Time to Start Thinking Like IT – DMNews
• Toronto Startup Uberflip Launches First AI Based Content Marketing Recommendation Engine that Leverages Visitor Intent
• Is ABM Right For Your B2B Marketing Team? New ABM Readiness Scorecard – Integrate
• Five new truths about zero-based budgeting | McKinsey & Company
• Introducing LinkedIn Video: Show Your Experience and Perspective – LinkedIn
• SMS Is on the Rise for Business: Trends and Stats [Infographic] – MarketingProfs

See ALL Top Curated Marketing Technology Articles here.

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Predictive Analytics is the next step in Marketing Automation. Contact us to see how. #MarTech #DigitalMarketing

Today’s digests of curated articles summarized for your quick review: 

• Struggling With MarTech? Rethink Your Agency Relationship – CMSwire
• Facebook, YouTube, and Twitter Have a Surprising New Threat: Blockchain – Inc.
• The 12 Best Event Marketing Tools – V3B
• GDPR is Around the Corner. How Prepared Are You? – CIO.com
• Who Should Own Lead Generation For A Complex Sale? | Marketing Insider Group
• Marketing Automation Still a Work-in-Progress for Most B2B Firms – Act-On Blog
• Building an Analytical Marketing Framework – MarTech Advisor
• Agile Analytics – The Ultimate Guide – Search Engine People
• Has Marketing Automation Started Making Sense? | Marketing | TechNewsWorld
• Microsoft Sets Dynamics Marketing Expiration Date for May 2018 – CMSwire
• The Top 10 Social Media Listening Tools for Budget Marketers – Social Media Explorer
• 4 Areas of Social Media Marketing You Need to Invest in Today – Smart Insights
• Could Organic Click Through Rates Disappear By 2020? – Forbes
• 12 video SEO tips to help improve your search rankings | ClickZ
• What Are Transparent SSL and HTTPS? And Why Should You Care? [Infographic] – MarketingProfs
• Delivering more informative sitelinks, callouts and snippets – Google
• The State of SEO in 2017 – @SEMrush
• Predictive Analytics Market Worth 12.41 Billion USD by 2022 – MarketsandMarkets
• ABM adoption increasing, but demand generation still king | FierceCMO
• Salesforce rival Appboy clinches $50 million in venture capital – New York Business Journal

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• 4 Landing Page Types That Are Guaranteed to Convert (And How To Use Them) – Invesp
• 16 Ways B2B Websites Can Optimize Conversion Rates [Infographic] – MarketingProfs
• Making Custom Font Stacks Work in Outlook: Update – Email on Acid
• Free Report: 2017 State of the Conversion Optimization Industry – CXL
• Eight effective examples of email sign up forms – Econsultancy
• Email Subject Line Length: Is Brevity Better? – MarketingProfs
• Optimizing Forms: How to increase the perceived value for your customers – MarketingExperiments
• The 5 most popular email marketing systems | Smart Insights – Smart Insights
• 8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making Them [SlideShare] – Litmus Software, Inc.
• Tackling GDPR compliance before time runs out | McKinsey & Company
• GDPR for marketers: Five examples of ‘Legitimate Interests’ – Econsultancy
• Taking financial services marketers on the GDPR journey | Capgemini
• What GDPR Means for Your Business – Act-On Blog

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Today’s digests of curated articles summarized for your quick review: 

• The Demand For Industry-Specific CRM Explodes · Forrester
• Emerging Risks in Cybersecurity: Gartner’s Top Ten Predictions – Gartner
• The Rise of Virtual Reality and What It Means for B2B Marketers – Act-On Blog
• Building a marketing organization that drives growth today | McKinsey & Company
• Majority of Marketers Unsatisfied With Attribution: Report – Chiefmarketer
• The 5 Best Messaging Apps for Marketing in 2017 – HubSpot
• Why Your Marketing Automation ROI Is In The ‘Lost And Found’ – Forbes
• Study: Only 27% Of Marketing Automation Users Say It Impacts Contribution To Pipeline – Demand Gen Report
• Investment in Marketing Automation Drives B2B Marketing Performance, Act-On Study Shows
• 4 Things We Can Learn From B2B Marketers Using Marketing Automation | Salesforce Pardot

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• Before Your Product Launch, Try These 5 Engagement Strategies – Kissmetrics
• Are Sales Incentives Becoming Obsolete? – HBR
• CTOR- the Email Marketing Metric You May Not Know – Campaign Monitor
• Salesforce certification: When certs matter, when they don’t & what to look for – CIO.com
• Q&A: Demystifying Account Based Marketing – Chiefmarketer
• What are the biggest challenges of account based marketing? – Smart Insights
• How to Build an Interactive Quiz in Email – Email on Acid
• Techniques to Add Spacing in HTML Email – Email Monks
• Top 8 SEO Plugins For WordPress Website – Social Media Marketing
• Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only – CrazyEgg
• The Big List of 25 Top Social Media Management Tools That’ll Help You Succeed on Social Media – Buffer
• The B2B Checklist for Evaluating Marketing Software – Webbiquity
• How to Get Started With Facebook Analytics – Social Media Examiner
• The Single Most Important SEO Element for Your Blog Posts – Social Media Explorer
• By October 2017, You Need to Have a Transparent SSL Certificate | MarTech

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• 9 Ways to Supercharge Your Email Click-Through Rates – CXL
• Mattr Innovates Marketing Payments with Blockchain-based Ethereum
• How to Get Consistent Results From Your CRO Efforts – SplitBase
• Google Analytics Attribution Models and UTM Parameters – Stats and Bots
• Four Ways Marketers Can Take Risks Without Being Risky – MarketingProfs
• The Content Qualities That Most Influence B2B Purchasing Behavior – MarketingProfs
• The Grand View of Martech: A Martech Manifesto (DRAFT) – Chief Marketing Technologist
• Act-On Sets a New Standard in Customer Success with Act-On University’s Free, Unlimited, and Individualised Course Curriculum
• The New B2B Marketing Reality: More Touches Are Required To Close The Deal – Forbes
• 15 Martech Innovations That Are Changing The Face Of Marketing – Forbes
• Demandbase Adds ‘Real-Time Intent’ to Its Account-Based Marketing Platform – DestinationCRM
• Dissatisfaction primarily attributed to lack of time and technology – MarTech Series

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• The enterprise technologies to watch in 2017 | ZDNet
• Why CMOs Need to Know About Stack Fallacy – MarTech Series
• What Does It Take to Have an Effective Mar-Tech Strategy in 2017? – AdWeek
• What’s better than a marketing tech stack? Your marketing org stack – Chief Marketing Technologist
• Sales Ops vs. Business Ops vs. Marketing Ops: A Visual Analysis – Insight Squared
• Is marketing-as-a-service the future of marketing? – VentureBeat
• Video: Is Your Marketing Operations Platform Adding Value? – Which-50
• Study: More Than 60,000 Operations Positions Available – Demand Gen Report
• HubSpot’s (HUBS) Revenues Up year-on-year in Q2 Earnings – NASDAQ
• [FREE] The LinkedIn Company Pages Playbook
• Marketing Automation Retainly Releases New Pricing Model
• 40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic] – MarketingProfs

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Today’s digests of curated articles summarized for your quick review: 

• Optimizing Homepages: How a clear objective can increase conversion | MarketingExperiments
• Effective CTAs: How the thought sequence of a call-to-action affects landing page performance | MarketingExperiments
• GDPR: Six examples of privacy notice UX that may need improvement
• Sales Tech Landscape 2017 – Making Sense of 700+ Players – SalesHacker
• HTML Tables in Email: What could possibly go wrong? – Litmus
• Best Marketing Automation Software for Business 2017 – Business News Daily
• How to Install and Use the Facebook Pixel: A Guide for Marketers – Social Media Examiner
• Facebook is reportedly developing a video chat device and smart speaker – VentureBeat
• Facebook’s plan to convince businesses Workplace beats Slack and Microsoft Teams – VentureBeat
• What CMS Will Be Your Choice 2017 – Digital Information World

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• Optimizing Homepages: How a clear objective can increase conversion | MarketingExperiments
• Effective CTAs: How the thought sequence of a call-to-action affects landing page performance | MarketingExperiments
• GDPR: Six examples of privacy notice UX that may need improvement
• Sales Tech Landscape 2017 – Making Sense of 700+ Players – SalesHacker
• HTML Tables in Email: What could possibly go wrong? – Litmus
• Best Marketing Automation Software for Business 2017 – Business News Daily
• How to Install and Use the Facebook Pixel: A Guide for Marketers – Social Media Examiner
• Facebook is reportedly developing a video chat device and smart speaker – VentureBeat
• Facebook’s plan to convince businesses Workplace beats Slack and Microsoft Teams – VentureBeat
• What CMS Will Be Your Choice 2017 – Digital Information World

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• Three Keys to Best-in-Class Marketing Budgets – MarketingProfs
• [FREE] CMO Primer for the Blockchain World – Never Stop Marketing
• Amazon Carves out Larger Slice of the B2B Ecommerce Market – Which-50
• Who’s Involved in Buying Marketing Technology? – Target Marketing
• 5 New Marketing Technology Stats That Grabbed Our Attention – AdWeek
• IT’s Future Value Proposition – Gartner
• How to Get Started With Facebook Messenger – CrazyEgg
• Facebook builds natural language processing into Messenger – VentureBeat
• 20 questions for screening a Salesforce Marketing Cloud (or any) consultant – CIO
• Optimizely Adds New Enhancements Enabling Enterprises to Experiment at Scale – MarTech Series
• Drip Review | Email Marketing Automation Tool  – StartupWorld

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Today’s digests of curated articles summarized for your quick review: 

• 4 Keys To Partner Success In Dell EMC’s New Digital Marketing Platform – CRN
• Nearly Half of Companies Say They Don’t Have the Digital Skills They Need – HBR
• How to Use Predictive Analytics to Engage Customers Throughout Their Journey – MarketingProfs
• [UPDATED] The SiriusDecisions Demand Unit Waterfall™
• Facebook launches Groups for Pages: what brands need to know and consider – Econsultancy
• [FREE] Facebook Ads Performance Prediction Tool – Socialbakers
• LinkedIn Unveils Website Demographics Tracking Tool – DemandGen Report
• 10 Rules for Effective Facebook Marketing [Infographic] – Social Media Explorer
• The Only Checklist You Need for Really Good Email Design [Infographic] – MarketingProfs

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