• Home
  • Overview
  • Services
  • About
  • The #1 MarTech Resource
  • Contact
  • Blog
Aug
31

Your Must-Read MarTech Digest™, for Thursday, 8/31/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

Marketers Need to Stop Lying to Themselves (New Research) – Convince & Convert

E-Commerce SEO in 11 Steps: the Ultimate Guide – Link-Assistant

The Saavy Small Business Guide to Machine Learning vs. Artificial Intelligence – Capterra

How to Create Social Media Buttons For Every Major Network – Hootsuite

Why Marketers Need to Think About “Chatbots” Now – Socialbakers

The Benefits of Behavioral Analytics In Your Growth Strategy – Kissmetrics

How leading marketers are measuring for growth with three key trends – Think with Google

Social Media Report Template: How to Show Your Results – CoSchedule

The Complete Guide to Twitter Advertising Targeting Options [Infographic] – MarketingProfs

The Science of Social Video [Infographic] – Brightcove

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Source: www.scoop.it

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

Aug
30

Your Must-Read MarTech Digest™, for Wednesday, 8/30/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • What Top CMO’s Care About – Enterprise Irregulars
  • Comparing 5 powerful sales automation platforms – Information-Age
  • IT consultants and the covert war for the CMO’s purse – Enterprise Innovation
  • 3 Fundamental Skills for Marketers According to Mindtree’s CMO – CMSwire
  • Study: Inside the Sales Cycles of 280 SaaS Companies – Process Street
  • Salesfusion Arms Marketers with Advanced Analytics to Improve ROI – Markets Insider
  • How StackShare Became a MarTech Meeting Ground – CMSwire
  • Amplero Raises $17.5 Million in Series B Funding – Markets Insider
  • The New Marketo Google Partnership: What You Need to Know – CMSwire
  • WhatsApp is verifying business accounts – VentureBeat
  • Salesforce creates AI tool for talking to databases – VentureBeat
  • DiscoverOrg Expands Data Offerings With RainKing Acquisition – Demand Gen Report
  • 9 Digital Marketing Certifications for 2017 – Digital Information World

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Source: www.scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing

Aug
29

Your Must-Read MarTech Digest™, for Tuesday, 8/26/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • Leanplum data shows push notifications increase purchases by 9.6X – VentureBeat
  • Inbound marketing and man buns: a series of unfortunate events – The Drum
  • The Powerful Rule To Attracting Your Ideal Clients On LinkedIn – Forbes
  • Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes? – MarketingProfs
  • Event Marketers: Essential Knowledge and Skills – Sirius Decisions
  • 5 Important Additions to Your MarTech Stack – MarTech Today
  • Content Intelligence Explained in Five Minutes [Infographic] – Curata
  • Aviso Launches AI-Driven Sales Forecasting Platform – Demand Gen Report
  • The Artificial Intelligence Opportunity: A Camel to Cars Moment – Occam’s Razor
  • How to Set a Facebook Ad Budget – Social Media Examiner
  • 25 Killer Marketing Automation Stats (Pssst! They’re New Ones!) – Act-On Blog
  • 10 WordPress Setting Changes to Optimize Your Site’s Performance – Bluehost
  • 4 Consultative Selling Approaches That Will Drastically Improve Your Win Rates – SalesHacker

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

Aug
28

Your Must-Read MarTech Digest™, for Monday, 8/25/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • How Deep Linking Push Notifications Can Lift Conversions | Leanplum
  • Blockchain Fever: The Potential And Challenges Of Blockchain Technology  · Forrester
  • Forrester Wave Social Advertising Technology Q3 2017
  • Marketing Needs Growth Planners – inspiremartech
  • Self-Driving Marketing Campaigns: Possible But Not Easy – Customer Experience Matrix
  • The DNA of the perfect lead nurturing sequence – Marketing Tech News
  • Industry debates significance of Marketo-Google martech alliance – CMO.com
  • When B2B buyers want to go digital–and when they don’t | McKinsey & Company
  • Aprimo Launches Its Digital Asset Management in the Cloud – destinationCRM
  • 4 Types of Content Sales Should Publish on SlideShare – Digital Information World

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

MarTech is the New Black. Get fashionable. Contact us to see how. #MarTech #DigitalMarketing

Aug
23

Your Must-Read MarTech Digest™, for Wednesday, 8/23/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • Five New Skills to Look for When Hiring Your Next Marketing Superstar – MarketingProfs
  • Cost Per Lead: Take It Back, Hubspot – The Financial Brand
  • Data-Driven Marketing Strategy: Summary Report – Ascend
  • This CMO Likes To Think Out Of The Box When It Comes To ROI – Forbes
  • Marketers, it’s Time to Start Thinking Like IT – DMNews
  • Toronto Startup Uberflip Launches First AI Based Content Marketing Recommendation Engine that Leverages Visitor Intent
  • Is ABM Right For Your B2B Marketing Team? New ABM Readiness Scorecard – Integrate
  • Five new truths about zero-based budgeting | McKinsey & Company
  • Introducing LinkedIn Video: Show Your Experience and Perspective – LinkedIn
  • SMS Is on the Rise for Business: Trends and Stats [Infographic] – MarketingProfs

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Predictive Analytics is the next step in Marketing Automation. Contact us to see how. #MarTech #DigitalMarketing

Aug
22

Your Must-Read MarTech Digest™, for Tuesday, 8/22/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • Struggling With MarTech? Rethink Your Agency Relationship – CMSwire
  • Facebook, YouTube, and Twitter Have a Surprising New Threat: Blockchain – Inc.
  • The 12 Best Event Marketing Tools – V3B
  • GDPR is Around the Corner. How Prepared Are You? – CIO.com
  • Who Should Own Lead Generation For A Complex Sale? | Marketing Insider Group
  • Marketing Automation Still a Work-in-Progress for Most B2B Firms – Act-On Blog
  • Building an Analytical Marketing Framework – MarTech Advisor
  • Agile Analytics – The Ultimate Guide – Search Engine People
  • Has Marketing Automation Started Making Sense? | Marketing | TechNewsWorld
  • Microsoft Sets Dynamics Marketing Expiration Date for May 2018 – CMSwire
  • The Top 10 Social Media Listening Tools for Budget Marketers – Social Media Explorer
  • 4 Areas of Social Media Marketing You Need to Invest in Today – Smart Insights
  • Could Organic Click Through Rates Disappear By 2020? – Forbes
  • 12 video SEO tips to help improve your search rankings | ClickZ
  • What Are Transparent SSL and HTTPS? And Why Should You Care? [Infographic] – MarketingProfs
  • Delivering more informative sitelinks, callouts and snippets – Google
  • The State of SEO in 2017 – @SEMrush
  • Predictive Analytics Market Worth 12.41 Billion USD by 2022 – MarketsandMarkets
  • ABM adoption increasing, but demand generation still king | FierceCMO
  • Salesforce rival Appboy clinches $50 million in venture capital – New York Business Journal

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Source: www.scoop.it

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Aug
18

Your Must-Read MarTech Digest™, for Friday, 8/18/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • 4 Landing Page Types That Are Guaranteed to Convert (And How To Use Them) – Invesp
  • 16 Ways B2B Websites Can Optimize Conversion Rates [Infographic] – MarketingProfs
  • Making Custom Font Stacks Work in Outlook: Update – Email on Acid
  • Free Report: 2017 State of the Conversion Optimization Industry – CXL
  • Eight effective examples of email sign up forms – Econsultancy
  • Email Subject Line Length: Is Brevity Better? – MarketingProfs
  • Optimizing Forms: How to increase the perceived value for your customers – MarketingExperiments
  • The 5 most popular email marketing systems | Smart Insights – Smart Insights
  • 8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making Them [SlideShare] – Litmus Software, Inc.
  • Tackling GDPR compliance before time runs out | McKinsey & Company
  • GDPR for marketers: Five examples of ‘Legitimate Interests’ – Econsultancy
  • Taking financial services marketers on the GDPR journey | Capgemini
  • What GDPR Means for Your Business – Act-On Blog

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Source: www.scoop.it

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Aug
16

Your Must-Read MarTech Digest™, for Wednesday, 8/16/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • The Demand For Industry-Specific CRM Explodes · Forrester
  • Emerging Risks in Cybersecurity: Gartner’s Top Ten Predictions – Gartner
  • The Rise of Virtual Reality and What It Means for B2B Marketers – Act-On Blog
  • Building a marketing organization that drives growth today | McKinsey & Company
  • Majority of Marketers Unsatisfied With Attribution: Report – Chiefmarketer
  • The 5 Best Messaging Apps for Marketing in 2017 – HubSpot
  • Why Your Marketing Automation ROI Is In The ‘Lost And Found’ – Forbes
  • Study: Only 27% Of Marketing Automation Users Say It Impacts Contribution To Pipeline – Demand Gen Report
  • Investment in Marketing Automation Drives B2B Marketing Performance, Act-On Study Shows
  • 4 Things We Can Learn From B2B Marketers Using Marketing Automation | Salesforce Pardot

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Source: www.scoop.it

Your Must-Read MarTech Digest™, for Wednesday, 8/16/17 #MarTech
http://sco.lt/... Subscribe: http://bit.ly/miocom

Aug
15

Your Must-Read MarTech Digest™, for Tuesday, 8/15/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • Before Your Product Launch, Try These 5 Engagement Strategies – Kissmetrics
  • Are Sales Incentives Becoming Obsolete? – HBR
  • CTOR- the Email Marketing Metric You May Not Know – Campaign Monitor
  • Salesforce certification: When certs matter, when they don’t & what to look for – CIO.com
  • Q&A: Demystifying Account Based Marketing – Chiefmarketer
  • What are the biggest challenges of account based marketing? – Smart Insights
  • How to Build an Interactive Quiz in Email – Email on Acid
  • Techniques to Add Spacing in HTML Email – Email Monks
  • Top 8 SEO Plugins For WordPress Website – Social Media Marketing
  • Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only – CrazyEgg
  • The Big List of 25 Top Social Media Management Tools That’ll Help You Succeed on Social Media – Buffer
  • The B2B Checklist for Evaluating Marketing Software – Webbiquity
  • How to Get Started With Facebook Analytics – Social Media Examiner
  • The Single Most Important SEO Element for Your Blog Posts – Social Media Explorer
  • By October 2017, You Need to Have a Transparent SSL Certificate | MarTech

 

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Source: www.scoop.it

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Aug
14

Your Must-Read MarTech Digest™, for Monday, 8/14/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • 9 Ways to Supercharge Your Email Click-Through Rates – CXL
  • Mattr Innovates Marketing Payments with Blockchain-based Ethereum
  • How to Get Consistent Results From Your CRO Efforts – SplitBase
  • Google Analytics Attribution Models and UTM Parameters – Stats and Bots
  • Four Ways Marketers Can Take Risks Without Being Risky – MarketingProfs
  • The Content Qualities That Most Influence B2B Purchasing Behavior – MarketingProfs
  • The Grand View of Martech: A Martech Manifesto (DRAFT) – Chief Marketing Technologist
  • Act-On Sets a New Standard in Customer Success with Act-On University’s Free, Unlimited, and Individualised Course Curriculum
  • The New B2B Marketing Reality: More Touches Are Required To Close The Deal – Forbes
  • 15 Martech Innovations That Are Changing The Face Of Marketing – Forbes
  • Demandbase Adds ‘Real-Time Intent’ to Its Account-Based Marketing Platform – DestinationCRM
  • Dissatisfaction primarily attributed to lack of time and technology – MarTech Series

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Source: www.scoop.it

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Aug
07

Your Must-Read MarTech Digest™, for Monday, 8/7/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • The enterprise technologies to watch in 2017 | ZDNet
  • Why CMOs Need to Know About Stack Fallacy – MarTech Series
  • What Does It Take to Have an Effective Mar-Tech Strategy in 2017? – AdWeek
  • What’s better than a marketing tech stack? Your marketing org stack – Chief Marketing Technologist
  • Sales Ops vs. Business Ops vs. Marketing Ops: A Visual Analysis – Insight Squared
  • Is marketing-as-a-service the future of marketing? – VentureBeat
  • Video: Is Your Marketing Operations Platform Adding Value? – Which-50
  • Study: More Than 60,000 Operations Positions Available – Demand Gen Report
  • HubSpot’s (HUBS) Revenues Up year-on-year in Q2 Earnings – NASDAQ
  • [FREE] The LinkedIn Company Pages Playbook
  • Marketing Automation Retainly Releases New Pricing Model
  • 40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic] – MarketingProfs

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Source: www.scoop.it

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Aug
02

Your Must-Read MarTech Digest™, for Wednesday, 8/2/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • Optimizing Homepages: How a clear objective can increase conversion | MarketingExperiments
  • Effective CTAs: How the thought sequence of a call-to-action affects landing page performance | MarketingExperiments
  • GDPR: Six examples of privacy notice UX that may need improvement
  • Sales Tech Landscape 2017 – Making Sense of 700+ Players – SalesHacker
  • HTML Tables in Email: What could possibly go wrong? – Litmus
  • Best Marketing Automation Software for Business 2017 – Business News Daily
  • How to Install and Use the Facebook Pixel: A Guide for Marketers – Social Media Examiner
  • Facebook is reportedly developing a video chat device and smart speaker – VentureBeat
  • Facebook’s plan to convince businesses Workplace beats Slack and Microsoft Teams – VentureBeat
  • What CMS Will Be Your Choice 2017 – Digital Information World

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Source: www.scoop.it

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Aug
02

Your Must-Read MarTech Digest™, for Wednesday, 8/2/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • Optimizing Homepages: How a clear objective can increase conversion | MarketingExperiments
  • Effective CTAs: How the thought sequence of a call-to-action affects landing page performance | MarketingExperiments
  • GDPR: Six examples of privacy notice UX that may need improvement
  • Sales Tech Landscape 2017 – Making Sense of 700+ Players – SalesHacker
  • HTML Tables in Email: What could possibly go wrong? – Litmus
  • Best Marketing Automation Software for Business 2017 – Business News Daily
  • How to Install and Use the Facebook Pixel: A Guide for Marketers – Social Media Examiner
  • Facebook is reportedly developing a video chat device and smart speaker – VentureBeat
  • Facebook’s plan to convince businesses Workplace beats Slack and Microsoft Teams – VentureBeat
  • What CMS Will Be Your Choice 2017 – Digital Information World

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Aug
01

Your Must-Read MarTech Digest™, for Monday, 8/1/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • Three Keys to Best-in-Class Marketing Budgets – MarketingProfs
  • [FREE] CMO Primer for the Blockchain World – Never Stop Marketing
  • Amazon Carves out Larger Slice of the B2B Ecommerce Market – Which-50
  • Who’s Involved in Buying Marketing Technology? – Target Marketing
  • 5 New Marketing Technology Stats That Grabbed Our Attention – AdWeek
  • IT’s Future Value Proposition – Gartner
  • How to Get Started With Facebook Messenger – CrazyEgg
  • Facebook builds natural language processing into Messenger – VentureBeat
  • 20 questions for screening a Salesforce Marketing Cloud (or any) consultant – CIO
  • Optimizely Adds New Enhancements Enabling Enterprises to Experiment at Scale – MarTech Series
  • Drip Review | Email Marketing Automation Tool  – StartupWorld

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Source: www.scoop.it

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Jul
31

Your Must-Read MarTech Digest™, for Monday, 7/31/17 #MarTech

by marketingIO in Scoop.it Comments: 0 tags: summary

Today’s digests of curated articles summarized for your quick review: 

 

  • 4 Keys To Partner Success In Dell EMC’s New Digital Marketing Platform – CRN
  • Nearly Half of Companies Say They Don’t Have the Digital Skills They Need – HBR
  • How to Use Predictive Analytics to Engage Customers Throughout Their Journey – MarketingProfs
  • [UPDATED] The SiriusDecisions Demand Unit Waterfall™
  • Facebook launches Groups for Pages: what brands need to know and consider – Econsultancy
  • [FREE] Facebook Ads Performance Prediction Tool – Socialbakers
  • LinkedIn Unveils Website Demographics Tracking Tool – DemandGen Report
  • 10 Rules for Effective Facebook Marketing [Infographic] – Social Media Explorer
  • The Only Checklist You Need for Really Good Email Design [Infographic] – MarketingProfs

 

See ALL Top Curated Marketing Technology Articles here.

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

Source: www.scoop.it

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
© 2017 marketingIO. All rights reserved