“Video content is now widely accepted to be the best way to reach your audience. At the same time, social media content consumption is moving almost exclusively to mobile. Given this dramatic shift from desktop to mobile, businesses can thrive in 2017 and beyond by posting video content optimized for the mobile user.
One great way to optimize for the mobile user is through the creation and distribution of square video (1:1). As shown in this study, square and letterbox format outperformed landscape in just about every test we ran. With mobile news feed space at a premium, the more real estate on a user’s screen your content occupies, the better.
From a marketing standpoint, we’d recommend that you begin to experiment with creating square video for social media. To do so, you can use a product like Animoto. Animoto is a cloud-based, drag-and-drop solution, great for everyday marketing videos – and you don’t have to be a true video marketing professional to use it.”
Now THAT’S proof!
If you enjoy reading The MarTech Digest, then PLEASE retweet this: https://ctt.ec/14RpG
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis