Only 1 percent of videos posted to Facebook actually end up going viral — but it probably helps if your video is square rather than horizontal or vertical, is engaging in ways beyond Likes, and/or is geared toward Spanish speakers, an analysis by social video production company Wochit found.
Wochit analyzed more than 5,000 social videos that were created by more than 100 publishers between March and May 2017. It compared the results to the three-month period between December 2016 and February 2017.
Virility should never be a goal.
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