Demand generation CMO’s can no longer support the massive complexity and spend required to support today’s challenges. CMO’s seek simplification and scale from technology while improving the efficacy of existing staff. Leading CMO’s expect more staff augmentation for scarce skills. The continued onslaught of regulation will lead to a greater reliance on technology solutions to achieve scale. As technology improves, demand generation CMO’s can apply the creative aspects of the Brand CMO and improve engagement in campaigns that reflect the brand and deliver contextual relevancy. CMO’s can expect this market to transform in the next 24 to 36 months.
This is one of the most insightful articles we’ve come across in a while. Please click through to read (very brief).
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